Social Media’s Role in the Rise of Dupe Culture: How Brands Like Mirror Palais Are Fighting Back In the age of social media, trends come and go at the speed of a double-tap, leaving behind a trail of imitations and knock-offs. The rise of dupe culture, fueled by platforms like Instagram and TikTok, has created […]
The Debrief | How Dupe Culture is Challenging Traditional Luxury
In today’s market, a notable shift is underway—a growing number of direct-to-consumer brands are emerging as fierce competitors to traditional luxury brands. These so-called “dupe” brands are capitalizing on a crucial consumer sentiment: the feeling of being priced out of luxury goods. As luxury brands cater to the ultra-wealthy and fast fashion dominates the low-end […]