Fashion shows have long been a powerful tool for brands, combining aesthetics with marketing prowess. While the allure of runway designs remains undiminished, an emerging trend underscores a strategic shift: brands are increasingly using the front row as a dynamic stage for sales. This article examines how brands are creatively dressing VIP guests in coordinated […]
Alessandro Michele’s Valentino Debut: Lightness, Luxury and ‘Fireflies Seeking Love’
PARIS — Alessandro Michele’s inaugural runway show for Valentino was hosted in a dreamy venue dubbed the “Pavillon des Folies.” This setting provided an enchanting backdrop that reflected Michele’s unique vision and reinvigorated approach to fashion. The show, however, anticipated criticism that often circulates on social media, particularly reflections on Michele’s established identities through whimsical […]
Analytical, Not Literal: Inside Nadège Vanhee’s Hermès Vision
In the world of fashion, change is often equated with novelty, yet for Nadège Vanhee, the journey has been one of evolution. As the artistic director of women’s ready-to-wear collections at Hermès, Vanhee has been meticulous in her approach to reinventing the brand’s vision while maintaining its core essence. Her collections stand as a testament […]
The BoF Podcast | Alessandro Michele: “There Is Always Mr. Valentino Somewhere With Me.”
The world of fashion is not just about the clothes; it is a rich tapestry woven with stories, heritage, and the artistic brilliance of creators like Alessandro Michele. Recently, in an enlightening episode of The BoF Podcast, Michele, who has successfully steered Gucci into a cultural phenomenon, shares insights into his new role at Valentino. […]
Amazons on the Catwalk
In a bold and provocative display at Paris Fashion Week, two of the most revered houses, Dior and Saint Laurent, each presented their interpretations of strength and femininity, highlighting the lasting influence of feminine archetypes. Both houses showcased their Spring/Summer 2025 collections, emphasizing a powerful narrative of resilience and dynamism amidst the backdrop of the […]
Margherita Missoni’s Maccapani Brand Attracts Investment From Bizzarri Family, Collaborates With eBay
In the vibrant realm of luxury fashion, noteworthy partnerships often signal shifts in brand strategy and market positioning. The recent collaboration between Margherita Missoni’s Maccapani brand and the family of former Gucci CEO Marco Bizzarri underscores this dynamic landscape. With Marco Bizzarri stepping in as an informal advisor, his family’s minority investment adds a layer […]
Op-Ed | Burberry’s Ray of Hope: A Britpop Revival
What a difference a year makes for Burberry. In September 2023, the British luxury fashion house was the talk of London Fashion Week, with elaborate promotions and a high-profile presence that saw them rebrand Bond Street underground station as “Burberry Street.” Fast forward to September 2024, and the once-flourishing label now grapples with a stark […]
Zegna CEO Still Betting on China Despite Uncertain Growth
Ermenegildo Zegna, the esteemed Italian fashion house, continues to pursue its ambitious expansion strategy in China, demonstrating confidence despite the current economic uncertainties. This strategy, focused on a 2-3 year growth outlook, highlights Zegna’s resolve to invest in marketing and made-to-measure services, even in the face of a lack of clear indicators for economic recovery. […]
The Debrief | Luxury Fashion’s Designer Diversity Problem
The luxury fashion industry has long been criticized for its lack of diversity in leadership roles. High-level positions predominantly remain occupied by individuals from traditional backgrounds, perpetuating an exclusivity that stifles innovation and variety. Despite ongoing commitments to diversity and inclusion from various brands, these issues continue to hinder the industry’s progress. In a recent […]
How Global Brands Tap India’s $130 Billion Wedding Market
India’s wedding market is a massive financial powerhouse, currently valued at a staggering $130 billion. This industry eclipses the American wedding sector and positions India as the largest wedding destination globally, with between 8 to 10 million ceremonies annually. Traditionally, local fashion designers and jewelers dominate this market, but a growing trend sees global luxury […]