In a significant development for digital regulation, the United Kingdom’s Competition and Markets Authority (CMA) has raised alarms regarding Google’s cookie practices. This comes as part of ongoing scrutiny over how the tech giant manages user tracking through its Chrome browser, ultimately impacting the overall digital advertising landscape. The heart of the matter lies in […]
Former Google Executive Exposes Aggressive Tactics to Dominate the Ad Market
In a striking revelation during the ongoing antitrust trial involving Google, a former executive of the tech giant, David Rosenblatt, disclosed that Google had a clear objective in mind in 2009: to “crush” competing ad networks. This assertion has significant implications in the legal battle currently being waged by the U.S. Department of Justice (DoJ) […]
Small Ad-Tech Firms Fear Google’s Privacy Sandbox Impact
In recent years, Google has been at the forefront of discussions concerning data privacy and digital advertising. Its Privacy Sandbox initiative, which aims to phase out third-party cookies in favor of more privacy-centric solutions, has become a focal point of concern, particularly among smaller ad-tech firms. These companies express fears that the framework may inadvertently […]