M&S Sparks Scheme Returns After Cyber Attack In the ever-changing landscape of retail, customer loyalty programs have become a crucial tool for businesses to retain and engage their clientele. One such program, the M&S Sparks scheme, recently made headlines as it announced its return after a 12-week hiatus caused by a cyber attack. This comeback […]
AppLovin joins TikTok takeover frenzy
AppLovin Makes Strategic Move by Joining TikTok Takeover Frenzy As the deadline looms for the sale of TikTok’s assets outside of China to a non-Chinese entity, AppLovin has stepped into the ring with a preliminary bid. This strategic move marks a significant development in the ongoing saga surrounding the popular video-sharing app and its uncertain […]
Reimagining Customer Connections Through Digital Product Passports
Reimagining Customer Connections Through Digital Product Passports Over breakfast in Milan, executives from top fashion houses like Kering, Moncler, and Armani gathered to discuss the innovative use of digital product passports in enhancing customer connections. The meeting, organized by Certilogo and Business of Fashion (BoF), highlighted the growing importance of traceability technology in not only […]