ByteDance Bolsters Global Presence Through Increased AI Investments ByteDance, the Chinese tech giant behind popular apps like TikTok and Toutiao, is ramping up its efforts to solidify its global presence by investing heavily in artificial intelligence (AI) technology. Despite facing geopolitical challenges, ByteDance is determined to stay ahead of the curve and maintain its competitive […]
The BoF Podcast | The Great Luxury E-Commerce Reckoning
The BoF Podcast | The Great Luxury E-Commerce Reckoning The landscape of luxury e-commerce is undergoing a profound transformation, with industry leaders spearheading innovations to meet the evolving demands of consumers. Recently, at the prestigious BoF VOICES 2024 event, Mytheresa CEO Michael Kliger and Moda Operandi co-founder Lauren Santo Domingo took the stage with BoF […]
Op-Ed | The Cost of Growth in Beauty
Op-Ed | The Cost of Growth in Beauty In the ever-evolving landscape of the beauty industry, maintaining momentum and staying ahead of the competition has become increasingly challenging for brands. As noted by Barclays’ Lauren Lieberman, the influx of new players and the impact of external factors have significantly raised the stakes for beauty companies […]
PepsiCo Leverages Data to Enhance Sales Amid Changing Consumer Preferences
PepsiCo is taking significant steps to adapt to the shifting landscape of consumer demand by enhancing its data collaboration efforts with major retailers. This strategy comes in response to declining sales and the growing preference among consumers for budget-friendly options, which have notably affected snack sales volumes. As a result, the company has revised its […]