The landscape of the fashion industry is at a crossroads. Traditionally, brands have focused their marketing efforts on younger demographics, believing them to be the drivers of growth. However, a significant shift is underway. The BoF-McKinsey State of Fashion report for 2025 highlights the increasing influence of the ‘Silver Generation’—consumers aged 50 and over—who are […]
Meta Apps Experience Widespread Outages Across the United States
In an era anchored on digital connectivity, any disruption to major platforms can have a ripple effect on both businesses and individuals. Recently, users across the United States reported widespread outages affecting multiple Meta applications, including Facebook, Instagram, and WhatsApp. As Meta seeks to resolve these issues, it’s important to assess the implications of such […]
The Debrief | How Beauty Blunders Go Viral and What Brands Do Next
In the fast-paced world of beauty, social media serves as both a powerful ally and a formidable adversary. On platforms like TikTok, a single viral video can thrust a brand into the spotlight, but it can also lead to an unexpected downfall. The beauty industry is rife with examples of brands grappling with the ramifications […]
What to Do When Your Product Goes Viral
The phenomenon of a product going viral can be both exhilarating and daunting for businesses. While it can catapult a brand to new heights of recognition and sales, the unexpected nature of virality brings significant challenges. Companies must adapt quickly not only to capitalize on the moment but also to ensure sustainable growth moving forward. […]
Why Brands Are Inviting Customers on Influencer Trips
The landscape of influencer marketing is changing, with brands now inviting everyday customers on luxurious trips once reserved for online celebrities. This shift, ushered in by brands like Tarte, Topicals, and Refy, reflects a broader strategy to enhance customer engagement and generate authentic content while addressing growing public backlash against perceived elitism in influencer culture. […]