Bath & Body Works Targets College Bookstores to Woo Young Buyers In a strategic move to captivate the attention of the younger demographic, beauty retailer Bath & Body Works has set its sights on college campuses across the United States. With plans to introduce their diverse range of products in roughly 600 university bookstores, the […]
China’s Extended 618 Shopping Festival Fails to Stir Excitement
China’s Extended 618 Shopping Festival Fails to Stir Excitement China’s annual 618 Shopping Festival is a much-anticipated event in the world of e-commerce, with major players like JD.com and Alibaba’s Tmall offering huge discounts and promotions to attract consumers. However, this year’s extended festival seems to have failed in generating the usual level of excitement […]
Exclusive: Diane von Furstenberg Inks Distribution Deal With Zalando
Exclusive: Diane von Furstenberg Inks Distribution Deal With Zalando Diane von Furstenberg, the iconic American dress brand, has made a strategic move by inking a distribution deal with Zalando. This partnership marks a significant shift for the fashion house as it transitions from traditional wholesale models to exclusive regional distribution agreements as part of its […]