The BoF Brand Magic Index: Volume 2 BoF Insights, in collaboration with Quilt.AI, has once again unveiled The BoF Brand Magic Index, a groundbreaking tool that delves into the intricacies of the brand-customer relationship within the realms of fashion and luxury. This innovative index employs AI-driven analysis, sifting through a vast array of social media […]
The BoF Podcast | How Skims and On Create Cultural Relevance
Building Culture-Shaping Brands: The Success of Skims and On Skims co-founder Jens Grede and On co-founder David Allemann are at the forefront of a new wave of brands that are not just following trends but actively shaping culture. Their brands, Skims and On, have quickly become household names, known for their product innovation and ability […]