Op-Ed | Luxury Brands Have Tennis Fever Luxury brands have long been synonymous with exclusivity, elegance, and sophistication. From high-end fashion houses to prestigious watchmakers, these brands have always sought out unique opportunities to align themselves with sports, events, and personalities that embody their values. In recent years, the world of tennis has emerged as […]
How Fashion Can Nail the Tricky Details of Sports Partnerships
Fashion and Sports Partnerships: Mastering the Tricky Details In the ever-evolving landscape of the fashion industry, the intersection with the world of sports has become increasingly prominent. With the rise of athleisure and the fusion of performance wear with high fashion, brands are finding new and exciting ways to collaborate with athletes, teams, and sporting […]
The Debrief | Why Some Sports Win Big in Fashion — and Others Don’t
The Debrief | Why Some Sports Win Big in Fashion — and Others Don’t In the world of fashion, the intersection with sports has always been a captivating affair. From the iconic collaborations between high-end designers and athletic brands to the influence of athletes’ personal style on fashion trends, the relationship between sports and fashion […]
How Sports Partnerships Are Making Fashion’s Waste Problem Worse
Sports Partnerships: The Dark Side of Fashion’s Waste Crisis In the realm of sports, partnerships with major brands like Nike and Adidas have long been coveted by teams and athletes alike. The allure of donning the latest cutting-edge gear and apparel is not only a matter of performance but also a statement of status and […]
The Football Team That Finally Got Fashion Right
AC Milan: The Football Team That Finally Got Fashion Right When it comes to the world of football, teams are constantly looking for ways to stand out both on and off the field. While success on the pitch is crucial, off-field ventures can also play a significant role in shaping a team’s image and appeal. […]
Burberry Announces Korean Footballer Son Heung-min as Ambassador
Burberry Taps Korean Footballer Son Heung-min as Brand Ambassador Luxury fashion brands are increasingly recognizing the power of sports personalities in their marketing strategies. Burberry, the iconic British fashion house, has recently joined this trend by announcing Korean footballer Son Heung-min as its newest brand ambassador. This strategic partnership marks Burberry’s foray into the world […]
Why Luxury Brands Want in on Football
Why Luxury Brands Want in on Football Fashion and football may have had a complicated relationship in the past, with the two worlds often seeming worlds apart. However, in recent times, luxury brands such as Dior and Moncler are increasingly recognizing the major opportunities presented by the world’s most popular sport – football. The allure […]
Italian Fashion Group OTB Assessing Extent of Price Hikes in US
Italian Fashion Group OTB Assessing Extent of Price Hikes in US Italian fashion conglomerate OTB, the proud owner of iconic brands such as Diesel, Jil Sander, and Maison Margiela, is currently in the midst of evaluating the potential impact of looming trade tariffs on its US market prices. CEO Ubaldo Minelli recently disclosed this strategic […]
The Logic Behind Chanel’s Boat Race Deal
The Strategic Storytelling: Decoding Chanel’s Partnership with the Boat Race Chanel, the epitome of French luxury, recently made headlines with its unexpected sponsorship of the prestigious annual Oxford-Cambridge Boat Race. While some might view this partnership as an odd pairing, digging deeper reveals a strategic move rooted in brand storytelling rather than mere exposure. Frédéric […]
FIFA could create a FIFA token
FIFA Considers Launching FIFA Token to Revolutionize Fan Engagement As the world of digital currencies continues to expand, FIFA, the international governing body of football, is contemplating the creation of its own cryptocurrency – the FIFA token. The idea was brought to light by Gianni Infantino, FIFA’s president, during his speech at President Trump’s White […]