Video Games, Not TikTok, Could Be Fashion’s Gateway to Gen Alpha In the ever-changing landscape of digital marketing, brands are constantly seeking new ways to engage with younger generations. As Gen Z begins to take center stage, another cohort is quietly emerging – Gen Alpha, those born from 2010 onward. This generation is poised to […]
OTB’s Annual Sales Fall 4% Despite Growth at Diesel and Margiela
OTB Struggles with 4% Sales Decline Despite Success Stories at Diesel and Margiela Italian fashion conglomerate OTB, known for its renowned brands such as Diesel, Jil Sander, Maison Margiela, Marni, and Viktor&Rolf, faced a challenging year in 2024. Despite individual success stories within the group, OTB reported a 4.4% decline in turnover, amounting to €1.8 […]
Glenn Martens Named Maison Margiela Creative Director
Glenn Martens Named Maison Margiela Creative Director Belgian fashion designer Glenn Martens is set to take the helm as the new Creative Director of Maison Margiela, following in the footsteps of the legendary Martin Margiela and John Galliano. This announcement comes as Martens currently holds the position of Creative Director at Diesel, another prestigious brand […]
Serie A Takes Action Against Piracy with Meta
The world of sports broadcasting continues to face challenges posed by online piracy, and Italy’s top football league, Serie A, is stepping up its efforts to combat this issue. In a significant move, Serie A has partnered with Meta, the parent company of Facebook and Instagram, to enhance its anti-piracy measures. This collaboration is not […]
Chanel To Sponsor Oxford-Cambridge Boat Race
In a significant shift for both business and brand identity, Chanel is stepping into the realm of sports sponsorship. The French luxury house has announced its title sponsorship of “The Boat Race,” a historic rowing competition between the prestigious Oxford and Cambridge universities. This event, celebrated as the UK’s oldest major sporting occasion, is set […]
LVMH and Formula 1 Announce 10-Year Partnership
In a significant move for both the luxury fashion and motorsport industries, LVMH and Formula 1 recently unveiled a groundbreaking partnership that will commence in 2025. This collaboration marks a strategic union that will align several prestigious LVMH brands—most notably Louis Vuitton, Moët Hennessy, and TAG Heuer—with the high-octane world of Formula 1 racing. This […]
Cryptocurrency Partners with Sports: A Winning Strategy for Brand Growth
In recent years, cryptocurrency startups have increasingly sought visibility and acceptance by forging partnerships within the sports sector. This trend has led to approximately 87 sponsorship agreements across various sports, with a strong focus on major events and renowned teams. As these relationships grow, they present unique opportunities for both the crypto industry and the […]