In recent discussions surrounding China’s economy, prevalent myths about consumer behavior have surfaced, leading to misinformed conclusions about the market’s future potential. A new analysis by McKinsey & Company sheds light on the real state of consumption in China, revealing both challenges and hidden opportunities. Daniel Zipser, a senior partner based in McKinsey’s Shanghai office, […]
What Luxury ‘Dupe’ Brands Get Right About Shoppers
In today’s marketplace, a distinct trend is gaining momentum: the rise of “dupe” brands that deliver affordable versions of luxury styles. Brands like Quince and Italic are stepping into a space that directly appeals to middle-class consumers, providing quality products made in the same factories as their high-end counterparts. As consumer preferences shift amid a […]