Introducing The Brain of Fashion Fashion is an ever-evolving industry where trends come and go in the blink of an eye. Staying ahead of the curve and predicting the next big thing has always been a challenge for designers, brands, and industry professionals. However, with the advancement of technology, particularly artificial intelligence, the game is […]
BoF Insights Gathers Industry Leaders to Explore What AI Can Teach Us About Sportswear Challenger Brand Strategies
BoF Insights: Unveiling AI’s Impact on Sportswear Challenger Brand Strategies In a recent gathering in New York, top industry leaders from VF Corp, Ugg, and other renowned brands convened at the invitation of BoF Insights, the data and advisory division of The Business of Fashion. The focal point of the event was a groundbreaking discussion […]
How Brands Are Getting Reddit Marketing Right
How Brands Are Getting Reddit Marketing Right Reddit, once known as the “front page of the internet,” has evolved into a powerful platform for brands looking to connect with consumers in meaningful ways. From informing shoppers at the research stage to triggering a Super Bowl campaign, Reddit is becoming a gold mine for consumer insights […]
How Beiersdorf Spots Opportunities Amid Beauty’s Slowdown
Spotting Opportunities Amid Beauty’s Slowdown: Beiersdorf’s Strategy Unveiled As the beauty industry faces headwinds in major markets like China and the US, industry players are compelled to rethink strategies and explore new avenues for growth. Beiersdorf, a leading global skincare company, is one such player that has been proactive in identifying and capitalizing on opportunities […]
P&G Lowers Sales Guidance on ‘Volatile’ Market Conditions
P&G Lowers Sales Guidance on ‘Volatile’ Market Conditions Procter & Gamble (P&G), a leading manufacturing company renowned for its wide range of consumer goods, has recently announced a revision in its sales guidance due to what it terms as ‘volatile’ market conditions. This decision comes on the heels of a 1 percent increase in prices […]
How Jones Road Used AI for Its Biggest Campaign Ever
How Jones Road Leveraged AI for Its Most Successful Campaign Yet Jones Road, the renowned American cosmetics brand, recently made waves in the industry by incorporating cutting-edge artificial intelligence tools into its latest marketing campaign. By harnessing the power of technologies like OpenAI’s Deep Research, the company was able to delve deep into the vast […]