How Brands Are Getting Reddit Marketing Right Reddit, once known as the “front page of the internet,” has evolved into a powerful platform for brands looking to connect with consumers in meaningful ways. From informing shoppers at the research stage to triggering a Super Bowl campaign, Reddit is becoming a gold mine for consumer insights […]
How Beiersdorf Spots Opportunities Amid Beauty’s Slowdown
Spotting Opportunities Amid Beauty’s Slowdown: Beiersdorf’s Strategy Unveiled As the beauty industry faces headwinds in major markets like China and the US, industry players are compelled to rethink strategies and explore new avenues for growth. Beiersdorf, a leading global skincare company, is one such player that has been proactive in identifying and capitalizing on opportunities […]
P&G Lowers Sales Guidance on ‘Volatile’ Market Conditions
P&G Lowers Sales Guidance on ‘Volatile’ Market Conditions Procter & Gamble (P&G), a leading manufacturing company renowned for its wide range of consumer goods, has recently announced a revision in its sales guidance due to what it terms as ‘volatile’ market conditions. This decision comes on the heels of a 1 percent increase in prices […]
How Jones Road Used AI for Its Biggest Campaign Ever
How Jones Road Leveraged AI for Its Most Successful Campaign Yet Jones Road, the renowned American cosmetics brand, recently made waves in the industry by incorporating cutting-edge artificial intelligence tools into its latest marketing campaign. By harnessing the power of technologies like OpenAI’s Deep Research, the company was able to delve deep into the vast […]