Tag: consumer behavior

Dunhill Names New CEO

Dunhill Names New CEO Dunhill, the prestigious British menswear label under the Richemont umbrella, is gearing up for a significant change at the top. The company has recently announced the appointment of a new CEO, who will be stepping into the role in October. The incoming chief executive is none other than the former Chief […]

Drew Barrymore’s Makeup Line, Flower Beauty, Closes

The Closure of Drew Barrymore’s Makeup Line, Flower Beauty: What Happened? Drew Barrymore, the beloved actress turned beauty mogul, has made waves in the cosmetics industry with her makeup line, Flower Beauty. However, fans were recently shocked to learn that the brand, known for its high-quality products at an affordable price point, would be closing […]

China’s Consumer Price Wars Are Coming for Botox and Skincare

China’s Consumer Price Wars Are Coming for Botox and Skincare China, known for its booming economy and rapid industrialization, is now facing a new challenge – deflation in the consumer market. The trend that initially targeted sectors like cars and fast food has now set its sights on the beauty and skincare industry, particularly Botox […]

The Frayed Edge: Fashion Needs a New Sustainability Playbook

The Frayed Edge: Fashion Needs a New Sustainability Playbook Efforts to establish a cleaner, kinder fashion sector are struggling, but it’s not clear what the answers are. The fashion industry, known for its fast-paced trends and ever-changing designs, is facing a critical juncture. The demand for sustainable and ethical practices is on the rise, but […]

The Executive Briefing: Why US Shoppers Are So Angry; Fashion’s Sports Obsession; An AI Bubble?

The Executive Briefing: Why US Shoppers Are So Angry; Fashion’s Sports Obsession; An AI Bubble In today’s rapidly changing retail landscape, understanding consumer behavior is crucial for businesses looking to stay ahead. With US shoppers becoming increasingly frustrated and budget-conscious, the fashion industry is facing a new challenge. How can brands connect with a consumer […]

AI will kill middle-ground media, but raw content will thrive

AI Will Kill Middle-Ground Media, But Raw Content Will Thrive The landscape of media and advertising is rapidly evolving, and by 2030, a significant shift is expected to occur. It is projected that only hyper-personalized AI campaigns or raw, human-generated content will have the ability to truly resonate with audiences, while middle-tier advertising will face […]

At New York Fashion Week, Brands Focused on What Sells

At New York Fashion Week, Brands Focused on What Sells New York Fashion Week is not just a showcase of creativity and style; it’s also a battleground where brands fight for consumer attention and sales. In a time of uncertainty for the luxury industry, designers at the recent event have shifted their focus towards what […]

The Kicks You Wear: Why Tom Sachs’ Controversy Didn’t Ruin the Mars Yard 3.0

The Kicks You Wear: Why Tom Sachs’ Controversy Didn’t Ruin the Mars Yard 3.0 In the world of sneakers, few names carry as much weight as Tom Sachs. Known for his boundary-pushing designs and collaborations with Nike, Sachs is a true innovator in the industry. However, his latest release, the Mars Yard 3.0, was not […]

How Beauty Retailers Can Use Amazon to Their Advantage

How Beauty Retailers Can Use Amazon to Their Advantage In the ever-evolving landscape of beauty retail, Amazon has emerged as a powerful player that cannot be ignored. While some premium beauty brands were initially hesitant to join the e-commerce giant’s platform, many have now embraced it as a core part of their distribution strategy. Sephora […]

Why CMOs Should Have a Seat at the Pricing Table

Why CMOs Should Have a Seat at the Pricing Table In the dynamic world of business, the role of Chief Marketing Officers (CMOs) continues to evolve, extending far beyond traditional marketing responsibilities. As companies strive to stay competitive and meet the ever-changing demands of consumers, it has become increasingly clear that CMOs bring a unique […]

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