COS: From ‘High Street Céline’ to Stagnation H&M’s upmarket sister brand, COS, has long been hailed as the ‘High Street Céline’, offering minimalist designs and high-quality pieces at accessible prices. It was seen as a proof point for the Swedish group’s ambitions to diversify away from its core fast-fashion business and cater to a more […]
Tag: Competitive Differentiation
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