As the 2024 U.S. presidential election approaches, brands face a dual challenge of navigating a saturated advertising environment while also gearing up for one of the busiest shopping seasons of the year. With candidates like Kamala Harris and Donald Trump projected to saturate social media and digital platforms with campaign ads, companies must act swiftly […]
Former Off-White Head Andrea Grilli Appointed CEO at Pharrell’s Humanrace
On October 17, 2024, Pharrell Williams’ skincare brand, Humanrace, made headlines with the appointment of Andrea Grilli, the former CEO of Off-White, as its new chief executive officer. Grilli replaces Rachel Muscat, who co-founded Humanrace with Williams in 2020. This leadership change comes with significant optimism as the brand aims to expand its reach and […]
Claudia Schiffer Announced as Rhode Ambassador
Hailey Bieber’s Rhode has welcomed a new star to its ranks: supermodel Claudia Schiffer. In a recent campaign announcement, Schiffer fronts Rhode’s latest product, a deeply moisturizing cream aptly named Butter Balm, which is set to be available at a price point of $38 starting October 28th on the brand’s e-commerce platform. With a distinguished […]