In a strategic response to its declining sales, Procter & Gamble (P&G) is placing significant bets on Douyin, the Chinese counterpart of TikTok, to boost its beauty and haircare product lines. As consumer behavior shifts increasingly toward online platforms, the Ohio-based conglomerate’s renewed focus on digital marketing reflects a broader transformation in retail dynamics within […]
China’s Golden Week Travel Spending Lags Pre-Pandemic Levels
The recent data surrounding China’s National Day Golden Week holiday underscores significant trends in consumer behavior and economic sentiment. While 765 million domestic trips were taken during the week-long holiday, reflecting a year-on-year increase of 5.9%, the overall travel spending reached 700.82 billion yuan, or approximately $99.3 billion, marking a 6.3% rise compared to last […]