BoF Insights: Unveiling AI’s Impact on Sportswear Challenger Brand Strategies In a recent gathering in New York, top industry leaders from VF Corp, Ugg, and other renowned brands convened at the invitation of BoF Insights, the data and advisory division of The Business of Fashion. The focal point of the event was a groundbreaking discussion […]
The Rise of Sportswear’s Challenger Brands, in Four Charts
The Rise of Sportswear’s Challenger Brands, in Four Charts Nike and Adidas have long reigned supreme in the sportswear industry, with their iconic logos adorning athletes and enthusiasts worldwide. However, a recent report has unveiled a shifting landscape, where a cohort of up-and-coming brands is encroaching on the market share of these giants. Brands like […]