In an intriguing shift within the beauty industry, major brands like Maybelline and E.l.f. Cosmetics are exploring unconventional strategies to drive their sales, even relying on humor and parody. Recently, at an Adweek panel in Manhattan, Maybelline’s Senior Vice President, Jessie Feinstein, made an eye-catching statement: “We’re willing to be the butt of everyone’s jokes.” […]
Dior Names Bollywood Star Sonam Kapoor New Ambassador
In a strategic move that highlights the burgeoning potential of the Indian luxury market, Christian Dior Couture has appointed Bollywood icon Sonam Kapoor as the latest ambassador for its womenswear, designed by Maria Grazia Chiuri. This collaboration marks a significant step for Dior as luxury brands increasingly recognize India’s growing consumer base, expected to spend […]
Valentino Beauty Names Charli XCX Brand Ambassador
In a strategic move that highlights the growing intersection between fashion and music, Charli XCX has been appointed as the new brand ambassador for Valentino Beauty. Known for her edgy aesthetic and strong social media presence, Charli’s partnership with the luxury brand coincides with the launch of Valentino’s Spike Buttery Matte Lip Color—a product that […]