In a recent first public interview, Khalid Al Tayer, the managing director of Al Tayer Insignia and CEO of Ounass, provided valuable insights into the rapidly transforming luxury market in the Middle East. He discussed the importance of a customer-first approach and how brands can effectively engage discerning customers in this region. Al Tayer explained […]
The BoF Podcast | Lyas on the Enduring Power of Fashion Storytelling
In the ever-changing landscape of fashion, one voice stands out—the compelling narrative of French fashion commentator Lyas. Joining Imran Amed, founder and editor-in-chief of the Business of Fashion, Lyas discusses his unique take on the industry and the crucial role that storytelling plays in fashion communication. Lyas, regarded as a fresh and authentic voice among […]