The WNBA Tunnel Walk: A Fashion Marketing Revolution In recent years, the WNBA tunnel walk has undergone a remarkable transformation, turning into a captivating spectacle that has caught the attention of fashion enthusiasts worldwide. This evolution has been primarily driven by superstar rookies like Angel Reese and Cameron Brink, who have not only dazzled on […]
Burberry Announces Korean Footballer Son Heung-min as Ambassador
Burberry Taps Korean Footballer Son Heung-min as Brand Ambassador Luxury fashion brands are increasingly recognizing the power of sports personalities in their marketing strategies. Burberry, the iconic British fashion house, has recently joined this trend by announcing Korean footballer Son Heung-min as its newest brand ambassador. This strategic partnership marks Burberry’s foray into the world […]
Can a Football Club Become a Luxury Brand?
Can a Football Club Become a Luxury Brand? Paris Saint-Germain (PSG), the French footballing giant, has been making waves beyond the football pitch. The recent opening of its flagship store in New York marks a significant step in the club’s ambition to transcend the realm of sports and establish itself as a luxury brand. This […]
The Hunt for Activewear’s Next Big Category
The Hunt for Activewear’s Next Big Category In the ever-evolving world of activewear, trends come and go like the changing seasons. While staples like yoga pants and running shoes will always have their place in the market, the hunt is on for the next big category that will capture the attention of consumers and drive […]
Why Luxury Brands Want in on Football
Why Luxury Brands Want in on Football Fashion and football may have had a complicated relationship in the past, with the two worlds often seeming worlds apart. However, in recent times, luxury brands such as Dior and Moncler are increasingly recognizing the major opportunities presented by the world’s most popular sport – football. The allure […]
Is Streetwear Still Cool?
Is Streetwear Still Cool? Streetwear has long been a dominant force in the fashion industry, with its casual, edgy aesthetic influencing everything from runway shows to everyday wardrobes. However, as luxury brands increasingly shift their focus away from sneakers, puffer jackets, and hoodies, some have begun to question whether streetwear is losing its cool factor. […]
China’s Homegrown Jewellery Superstar
China’s Homegrown Jewellery Superstar In the realm of luxury jewellery, China is making waves with its very own homegrown superstar, Laopu Gold Co. While European and American luxury brands have seen a decline in sales within the Chinese market, Laopu Gold Co. has been experiencing a remarkable trend of doubling its sales each year for […]
Exclusive: Roberto Cavalli CEO to Exit as Owner Seeks Sale
Exclusive: Roberto Cavalli CEO to Exit as Owner Seeks Sale Roberto Cavalli, the iconic Italian fashion house known for its luxurious designs and exotic prints, is undergoing a significant leadership change. Sergio Azzolari, who has served as the CEO for less than three years, is set to step down from his position. This move comes […]
Luxury Brands Bet on Experiential Retail to Revive China Sales
Luxury Brands Bet on Experiential Retail to Revive China Sales The landscape of retail is rapidly evolving, especially in the realm of luxury brands. With the rise of e-commerce and changing consumer preferences, traditional brick-and-mortar stores are facing challenges like never before. In response to this shift, many luxury brands are turning to experiential retail […]
Fantastic Man Magazine Launches in China
Fantastic Man Magazine Launches in China Fantastic Man, the renowned men’s fashion and lifestyle magazine, is making its grand entrance into the Chinese market with an exciting new addition. Former Yves Saint Laurent creative director Stefano Pilati will be joining Fantastic Man China as the editor at large, bringing his wealth of experience and unique […]