Why So Many Brands Are Saying ‘I Do’ to Bridal The world of fashion is witnessing a significant shift as more and more brands, traditionally not associated with bridalwear, are venturing into this lucrative category. The allure of bridal fashion is proving to be irresistible for many companies, with the promise of driving revenue through […]
The Business Opportunity in Gen-Z Bridal Beauty
As the members of Generation Z begin to head toward marriage, a significant shift in bridal beauty preferences emerges. This development not only highlights the changing tastes of young brides but also presents fresh revenue opportunities for beauty companies. However, it is essential for brands to navigate these waters with savvy marketing strategies to fully […]