Beauty Cashes in on the Return of the Summer Blockbuster As the summer blockbuster season makes its grand return, beauty companies are seizing the opportunity to ride the wave of these highly anticipated films. From ‘Smurfs’ to ‘Jurassic World Rebirth’, big-budget movies have become an increasingly popular marketing tie-in for the beauty industry. This trend […]
Valentino Beauty Names Charli XCX Brand Ambassador
In a strategic move that highlights the growing intersection between fashion and music, Charli XCX has been appointed as the new brand ambassador for Valentino Beauty. Known for her edgy aesthetic and strong social media presence, Charli’s partnership with the luxury brand coincides with the launch of Valentino’s Spike Buttery Matte Lip Color—a product that […]