In recent years, the marketing landscape for brands has shifted significantly, particularly in how they engage with influencers. Influencer gifting, once seen as a supplementary strategy, has transformed into a fundamental component of marketing strategies worldwide. This shift stems from a growing need for authenticity and organic product placement among consumers who are increasingly wary […]
Small Girls PR Acquired by Orchestra: A Strategic Move in Fashion Communications
Orchestra, a growing force in the communications industry known for its ownership of agencies like Derris and BerlinRosen, has made a significant acquisition by bringing Small Girls PR into its fold. Although financial details remain undisclosed, the implications of this merger are poised to echo throughout the fashion PR landscape. Founded in 2010 by Mallory […]
BoF and Lyst Connect New York’s ‘Power Brand’ Community
In an impressive gathering held at Hotel Chelsea in Manhattan, executives from some of New York’s most influential independent fashion brands assembled to discuss customer engagement strategies within a challenging retail landscape. This event, co-hosted by Nick Blunden, President of The Business of Fashion (BoF), and Emma McFerran, CEO of Lyst, spotlighted how New York’s […]
Strategic Insights for Fashion Brands on TikTok: Engaging Communities and Driving Sales
As TikTok continues to reshape the marketing landscape, especially in industries like fashion, beauty, and luxury, it has become imperative for brands to harness this platform effectively. Recent insights, particularly from BoF’s collaboration with TikTok, underscore the importance of strategic engagement and adept use of TikTok’s unique features. With over 60 percent of TikTok users […]