Nike’s Top Strategy, Communications Officers Exit in Shakeup In a recent shakeup at Nike, the sportswear giant’s top strategy and communications executives are bidding farewell to the company. This move adds to the list of senior leadership changes that have been taking place under the guidance of CEO Elliott Hill, who made a grand return […]
The BoF Brand Magic Index: Volume 2
The BoF Brand Magic Index: Volume 2 BoF Insights, in collaboration with Quilt.AI, has once again unveiled The BoF Brand Magic Index, a groundbreaking tool that delves into the intricacies of the brand-customer relationship within the realms of fashion and luxury. This innovative index employs AI-driven analysis, sifting through a vast array of social media […]
Why Dior Needs a Change
Why Dior Needs a Change The fashion industry is no stranger to change, with designers often coming and going, leaving their mark on iconic brands. Recently, the news of Kim Jones exiting Dior, followed by speculations of Maria Grazia Chiuri potentially following suit, has stirred up conversations about the future of the renowned fashion house. […]
The BoF Podcast | How Skims and On Create Cultural Relevance
Building Culture-Shaping Brands: The Success of Skims and On Skims co-founder Jens Grede and On co-founder David Allemann are at the forefront of a new wave of brands that are not just following trends but actively shaping culture. Their brands, Skims and On, have quickly become household names, known for their product innovation and ability […]