Paris Day Seven: When the Clothes Do the Talking On the seventh day of Paris Fashion Week, the spotlight was not just on the renowned fashion houses like Duran Lantink, Valentino, and Balenciaga. Instead, it was a day where the clothes themselves took center stage, conveying messages that went beyond the traditional realms of brand […]
Why Menswear Is Getting a Marketing Refresh
In recent years, menswear marketing has faced significant scrutiny, with many critics pointing out a tendency towards uniformity. A homogenous approach to branding and imagery has created a sense of sameness that threatens to alienate consumers looking for distinction and innovation. In contrast, new entrants to the market are turning heads by adopting fresh strategies […]