How Haus Labs Mastered The Art of The Comeback In the ever-competitive world of beauty, making a comeback can be a daunting task, but Haus Labs, the Lady Gaga-fronted cosmetics line, has shown that with the right vision and strategy, it is indeed possible. Through a strategic renaissance that involved revamping its product offering, distribution […]
The Secret to Giving an Old Beauty Brand a New Look
The Secret to Giving an Old Beauty Brand a New Look In a beauty market obsessed with new, younger labels often have the advantage. But a set of older brands are doubling-down on their legacies via retail spaces, redesigns, and reeducation to secure future growth. In the fast-paced world of beauty, where trends come and […]