Exclusive: The Story Behind E.l.f.’s Controversial Matt Rife Campaign E.l.f. Cosmetics, known for its innovative and inclusive approach to beauty, recently found itself in hot water over its collaboration with comedian Matt Rife. The brand’s chief marketing officer, Kory Marchisotto, sat down with The Business of Beauty to address the controversy surrounding the campaign. In […]
Marketing 101 for the Unpredictable Year Ahead
Marketing 101 for the Unpredictable Year Ahead As we navigate through the ever-changing landscape of consumer behavior and global economic uncertainty, one thing remains certain – the importance of effective marketing strategies. Despite the challenges posed by higher prices and unpredictable market conditions, consumer spending continues to show resilience. In the year ahead, reaching out […]