Levi’s Says ‘Anti-Americanism’ Linked to Trump Could Dent UK Sales In a surprising turn of events, Levi’s, the iconic American denim brand, has recently voiced concerns about the potential impact of ‘rising anti-Americanism’ on its sales in the UK. The company highlighted in its latest UK results filing that the ongoing repercussions of the Trump […]
‘GEO’ Is Beauty’s New ‘SEO’
GEO Is Beauty’s New SEO In the ever-evolving landscape of beauty trends and digital marketing strategies, a new player has entered the game: Generative Engine Optimization (GEO). As influencers and consumers increasingly rely on AI-generated beauty advice through the popular ‘ChatGPT glow-up’ trend, brands are quickly realizing the importance of leveraging generative engines to enhance […]
AI helps match ad emotion to content mood for better engagement
AI Helps Match Ad Emotion to Content Mood for Better Engagement In the ever-evolving landscape of digital marketing, the key to capturing the audience’s attention lies not only in what they see but also in how they feel. While traditional advertising methods focus on targeting what people look at, a new player has entered the […]
Birkenstock’s Profit Beats Estimates on Strong Full-Price Footwear Sales
Birkenstock’s Profit Surpasses Expectations Amid High Full-Price Footwear Sales German footwear giant Birkenstock has recently made headlines with its impressive financial performance, surpassing profit estimates due to robust sales of full-priced footwear. Despite the company’s decision to increase prices in response to tariffs, demand for Birkenstock’s iconic sandals has remained remarkably strong. The success of […]
Under Armour Forecasts Downbeat Second-Quarter Sales
Under Armour Forecasts Downbeat Second-Quarter Sales Under Armour, the Maryland-based sportswear maker, is facing yet another challenge as it forecasts downbeat second-quarter sales. The company has been grappling with a decline in demand over the past two years, and its efforts to revive the business have been further hampered by the Trump administration’s shifting tariff […]
How ‘Dopamine Culture’ Rewired Fashion
How ‘Dopamine Culture’ Rewired Fashion In the age of social media and digital content consumption, the luxury fashion industry has found itself at a crossroads where traditional marketing tactics no longer hold the same sway over consumers. The rise of what experts are calling ‘Dopamine Culture’ has fundamentally altered the way fashion brands interact with […]
Adidas Will Sell Its Yeezy Inventory
Adidas Will Sell Its Yeezy Inventory Adidas, the renowned sportswear giant, has made a strategic decision that is bound to resonate with sneakerheads and fashion enthusiasts alike. At its annual meeting on Thursday, the company announced its intention to sell off its remaining stock of Yeezy sneakers, a collaboration with the influential rapper and fashion […]
Are Signature Sneakers Still Relevant?
Are Signature Sneakers Still Relevant? In the fast-paced world of sports and fashion, one trend that has stood the test of time is the phenomenon of signature sneakers. For decades, basketball stars have partnered with major brands to release shoes bearing their names, creating a lucrative market that caters to fans and collectors alike. However, […]
Nike’s Declining Brand Heat, in Five Charts
Nike’s Declining Brand Heat: Analyzing the Impact in Five Charts Nike, the global sportswear giant, has long been a powerhouse in the industry, setting trends and driving cultural conversations with its innovative designs and marketing strategies. However, recent data trends suggest that the brand’s once red-hot status may be cooling off. In particular, Nike’s hottest […]
Case Study | How to Maximise Your Influencer Strategy
Case Study | How to Maximise Your Influencer Strategy In today’s fast-paced digital landscape, leveraging influencers has become a cornerstone of successful marketing strategies. The power of social media has exponentially increased the reach and impact of influencers, turning them into key players in brand promotion and customer engagement. As businesses strive to stay ahead […]