How Raisefashion’s Emerging Designers Build Brands Informed by Heritage Designers from RaiseFashion’s third masterclass cohort are facing a myriad of challenges in today’s ever-changing fashion landscape. From navigating shifting tariffs to dealing with supply chain disruptions and pricing pressures, these emerging talents have their work cut out for them. Despite these obstacles, a group of […]
Birkenstock Plans Price Hikes to Offset Tariffs, Sees Strong Demand
Birkenstock Plans Price Hikes to Offset Tariffs, Sees Strong Demand The iconic footwear brand, Birkenstock, is gearing up to implement a strategic move in response to the recent 10% US tariff on EU goods. The company has announced its decision to raise prices on a global scale, a bold strategy aimed at mitigating the impact […]
Struggling Puma Names Former Adidas Sales Chief as CEO
From Struggle to Success: Puma Appoints Former Adidas Sales Chief as CEO In the fast-paced world of sportswear, competition is fierce, and staying ahead of the game requires strategic leadership and innovative thinking. Recently, Puma, a well-known player in the industry, made a bold move by announcing the appointment of Arthur Hoeld, the former Adidas […]
The Makeup Tutorial Makes a Comeback
The Makeup Tutorial Makes a Comeback In the fast-paced world of beauty and cosmetics, trends come and go with the blink of an eye. However, one classic trend that seems to be making a significant comeback is the makeup tutorial. In an era where consumers are becoming more discerning and demanding, professional makeup artists are […]
Op-Ed | Target’s DEI Flip-Flop Came at a Price
Op-Ed | Target’s DEI Flip-Flop Came at a Price In the world of retail, decisions made by major corporations reverberate far beyond boardrooms and balance sheets. Recently, Target made headlines when it backtracked on its commitment to diversity, equity, and inclusion (DEI) initiatives, a move that has had significant repercussions. Early data now indicates that […]
Kay Jewelers Owner Sees Sales Rebounding, Sparking Shares
Kay Jewelers Owner Sees Sales Rebounding, Sparking Shares The jewelry industry has been facing challenges in recent years, with changing consumer preferences and economic uncertainties impacting sales. However, there seems to be a glimmer of hope on the horizon for Signet Jewelers, the owner of Kay Jewelers and Zales. Despite the turbulent times, Signet Jewelers […]
When Every Product Launch Is a Holiday
When Every Product Launch Is a Holiday In the fast-paced world of marketing and consumerism, every brand is constantly striving to capture the attention of their target audience. From social media campaigns to celebrity endorsements, companies are always looking for new and innovative ways to stand out from the competition. One strategy that has been […]
Video Games, Not TikTok, Could Be Fashion’s Gateway to Gen Alpha
Video Games, Not TikTok, Could Be Fashion’s Gateway to Gen Alpha In the ever-changing landscape of digital marketing, brands are constantly seeking new ways to engage with younger generations. As Gen Z begins to take center stage, another cohort is quietly emerging – Gen Alpha, those born from 2010 onward. This generation is poised to […]
Trump Tariffs Would Test Luxury’s Pricing Power
Trump Tariffs Would Test Luxury’s Pricing Power The looming threat of Trump tariffs has once again put the luxury industry in the spotlight, with executives at renowned fashion houses such as Hermès and Kering expressing their strategies to navigate potential challenges. The recent statements from these industry giants shed light on the delicate balance between […]
BoF Masterclass | The Complete Guide to Communicating Value to Shoppers
BoF Masterclass | The Complete Guide to Communicating Value to Shoppers In the fast-paced and competitive world of retail, effectively communicating value to consumers is essential for brands to stand out and succeed. Understanding how to convey the unique selling points of products, creating compelling imagery that resonates with customers, and providing an exceptional sales […]