Soaring Gold Prices Pose a New Challenge for Tiffany-Owner LVMH The luxury goods industry is no stranger to challenges, from shifting consumer preferences to economic uncertainties. However, the recent surge in gold prices has added a new headache for players in this exclusive market, including the renowned Tiffany-owner LVMH. Tariffs, a weaker dollar, and the […]
Pandora Picks First Woman to Lead Jewellery Firm
Pandora Picks First Woman to Lead Jewellery Firm In a significant move towards gender diversity and inclusivity in the corporate world, Pandora, the renowned jewellery brand, has appointed its current chief marketing officer, Berta de Pablos-Barbier, as the incoming CEO. This decision marks a pivotal moment not only for Pandora but also for the broader […]
Mytheresa Sustains Profitable Growth Amid YNAP Merger
Mytheresa: A Beacon of Success in the Fashion E-Commerce Landscape In the ever-competitive world of fashion e-commerce, sustaining profitable growth is no easy feat. However, amidst the recent merger of Yoox Net-a-Porter Group (YNAP), one player has managed to stand out from the crowd. Mytheresa, the German e-tailer known for its curated selection of luxury […]
Gen Alpha Looks for Its Own Rhode
Gen Alpha Looks for Its Own Rhode The landscape of consumerism is ever-shifting, especially when it comes to younger generations. Just as Gen Z revolutionized the way we view and interact with brands, Gen Alpha, the cohort born from 2010 onwards, is already showing signs of having its own distinct preferences and desires. In a […]
At Burberry, Fashion and Music Collide
At Burberry, Fashion and Music Collide Designer Daniel Lee sampled the stylishness of musicians in his latest outing for the British megabrand, reports Tim Blanks. Burberry, the iconic luxury fashion house, has been making waves in the industry with its innovative approach to blending fashion and music. This unique fusion of two artistic realms has […]
Why Brands Are Creating Their Own TV Shows
Why Brands Are Creating Their Own TV Shows In today’s fast-paced digital world, traditional advertising methods are becoming increasingly ineffective. Consumers are bombarded with ads everywhere they turn, leading to what experts call “ad fatigue.” As a result, brands are constantly on the lookout for innovative ways to connect with their target audience and cut […]
Levi’s Says ‘Anti-Americanism’ Linked to Trump Could Dent UK Sales
Levi’s Says ‘Anti-Americanism’ Linked to Trump Could Dent UK Sales In a surprising turn of events, Levi’s, the iconic American denim brand, has recently voiced concerns about the potential impact of ‘rising anti-Americanism’ on its sales in the UK. The company highlighted in its latest UK results filing that the ongoing repercussions of the Trump […]
‘GEO’ Is Beauty’s New ‘SEO’
GEO Is Beauty’s New SEO In the ever-evolving landscape of beauty trends and digital marketing strategies, a new player has entered the game: Generative Engine Optimization (GEO). As influencers and consumers increasingly rely on AI-generated beauty advice through the popular ‘ChatGPT glow-up’ trend, brands are quickly realizing the importance of leveraging generative engines to enhance […]
AI helps match ad emotion to content mood for better engagement
AI Helps Match Ad Emotion to Content Mood for Better Engagement In the ever-evolving landscape of digital marketing, the key to capturing the audience’s attention lies not only in what they see but also in how they feel. While traditional advertising methods focus on targeting what people look at, a new player has entered the […]
Birkenstock’s Profit Beats Estimates on Strong Full-Price Footwear Sales
Birkenstock’s Profit Surpasses Expectations Amid High Full-Price Footwear Sales German footwear giant Birkenstock has recently made headlines with its impressive financial performance, surpassing profit estimates due to robust sales of full-priced footwear. Despite the company’s decision to increase prices in response to tariffs, demand for Birkenstock’s iconic sandals has remained remarkably strong. The success of […]