Case Study | How to Maximise Your Influencer Strategy In today’s fast-paced digital landscape, leveraging influencers has become a cornerstone of successful marketing strategies. The power of social media has exponentially increased the reach and impact of influencers, turning them into key players in brand promotion and customer engagement. As businesses strive to stay ahead […]
Executive Memo | Selling to Consumers in Uncertain Times
Navigating Sales Strategies: Adapting to the Cautious Consumer Climate In the current landscape of persistent inflation and wavering consumer confidence, brands are encountering a pivotal obstacle in their path to success. The question on the minds of executives across industries is clear: how can they effectively sell to a more prudent, value-centric shopper while upholding […]
Luxury Brands Bet on Experiential Retail to Revive China Sales
Luxury Brands Bet on Experiential Retail to Revive China Sales The landscape of retail is rapidly evolving, especially in the realm of luxury brands. With the rise of e-commerce and changing consumer preferences, traditional brick-and-mortar stores are facing challenges like never before. In response to this shift, many luxury brands are turning to experiential retail […]
The Return of Old-School Celebrity Campaigns
The Return of Old-School Celebrity Campaigns In a world oversaturated with influencer marketing and digital endorsements, brands are turning back to a classic strategy to capture the attention of consumers: celebrity testimonials. This old-school approach is making a comeback as companies strive to cut through the noise and connect with audiences in a more authentic […]
BoF Insights | The New Era of Fashion E-Commerce
BoF Insights | The New Era of Fashion E-Commerce In the fast-paced world of fashion e-commerce, meeting customer expectations and fostering loyalty are key to success. A recent report based on a survey of fashion shoppers in the UK, Germany, France, Italy, and Spain, in collaboration with Amazon Fashion & Sports in Europe, sheds light […]
How Prestige Beauty Customers Define Value Today
How Prestige Beauty Customers Define Value Today The landscape of the prestige beauty industry is constantly evolving, driven by the ever-changing expectations and preferences of consumers. At The Business of Beauty Global Forum 2025, Mary Carmen Gasco-Buisson, the CEO of Unilever Prestige, shed light on how customers are redefining the concept of value in the […]
China’s Extended 618 Shopping Festival Fails to Stir Excitement
China’s Extended 618 Shopping Festival Fails to Stir Excitement China’s annual 618 Shopping Festival is a much-anticipated event in the world of e-commerce, with major players like JD.com and Alibaba’s Tmall offering huge discounts and promotions to attract consumers. However, this year’s extended festival seems to have failed in generating the usual level of excitement […]
Clothing Retailer Dynamite Raises Prices 9% Amid Trade Tensions
Clothing Retailer Dynamite Raises Prices 9% Amid Trade Tensions In a move that has caught the attention of both fashionistas and economists alike, the popular women’s fast-fashion retailer, Dynamite, has announced a significant price increase of 9%. This bold decision comes amidst escalating trade tensions and a rapidly changing retail landscape. While price adjustments in […]
Mark Guiducci Named Global Editorial Director of Vanity Fair
Mark Guiducci Named Global Editorial Director of Vanity Fair Vanity Fair, the iconic cultural and fashion magazine, has recently announced a significant change in its leadership. Mark Guiducci, the former creative editorial director at Vogue, is set to take the reins as the Global Editorial Director of Vanity Fair. Guiducci will be stepping into the […]
Beauty’s Hottest New Trend: The Founder Buyback
Beauty’s Hottest New Trend: The Founder Buyback In the ever-changing landscape of the beauty industry, one trend is making waves and capturing the attention of both consumers and professionals alike: The Founder Buyback. This strategic move involves the original founder of a brand regaining majority ownership, taking the reins back from investors or larger corporations. […]