Birkenstock’s Profit Surpasses Expectations Amid High Full-Price Footwear Sales German footwear giant Birkenstock has recently made headlines with its impressive financial performance, surpassing profit estimates due to robust sales of full-priced footwear. Despite the company’s decision to increase prices in response to tariffs, demand for Birkenstock’s iconic sandals has remained remarkably strong. The success of […]
Under Armour Forecasts Downbeat Second-Quarter Sales
Under Armour Forecasts Downbeat Second-Quarter Sales Under Armour, the Maryland-based sportswear maker, is facing yet another challenge as it forecasts downbeat second-quarter sales. The company has been grappling with a decline in demand over the past two years, and its efforts to revive the business have been further hampered by the Trump administration’s shifting tariff […]
How ‘Dopamine Culture’ Rewired Fashion
How ‘Dopamine Culture’ Rewired Fashion In the age of social media and digital content consumption, the luxury fashion industry has found itself at a crossroads where traditional marketing tactics no longer hold the same sway over consumers. The rise of what experts are calling ‘Dopamine Culture’ has fundamentally altered the way fashion brands interact with […]
Adidas Will Sell Its Yeezy Inventory
Adidas Will Sell Its Yeezy Inventory Adidas, the renowned sportswear giant, has made a strategic decision that is bound to resonate with sneakerheads and fashion enthusiasts alike. At its annual meeting on Thursday, the company announced its intention to sell off its remaining stock of Yeezy sneakers, a collaboration with the influential rapper and fashion […]
Are Signature Sneakers Still Relevant?
Are Signature Sneakers Still Relevant? In the fast-paced world of sports and fashion, one trend that has stood the test of time is the phenomenon of signature sneakers. For decades, basketball stars have partnered with major brands to release shoes bearing their names, creating a lucrative market that caters to fans and collectors alike. However, […]
Nike’s Declining Brand Heat, in Five Charts
Nike’s Declining Brand Heat: Analyzing the Impact in Five Charts Nike, the global sportswear giant, has long been a powerhouse in the industry, setting trends and driving cultural conversations with its innovative designs and marketing strategies. However, recent data trends suggest that the brand’s once red-hot status may be cooling off. In particular, Nike’s hottest […]
Case Study | How to Maximise Your Influencer Strategy
Case Study | How to Maximise Your Influencer Strategy In today’s fast-paced digital landscape, leveraging influencers has become a cornerstone of successful marketing strategies. The power of social media has exponentially increased the reach and impact of influencers, turning them into key players in brand promotion and customer engagement. As businesses strive to stay ahead […]
Executive Memo | Selling to Consumers in Uncertain Times
Navigating Sales Strategies: Adapting to the Cautious Consumer Climate In the current landscape of persistent inflation and wavering consumer confidence, brands are encountering a pivotal obstacle in their path to success. The question on the minds of executives across industries is clear: how can they effectively sell to a more prudent, value-centric shopper while upholding […]
Luxury Brands Bet on Experiential Retail to Revive China Sales
Luxury Brands Bet on Experiential Retail to Revive China Sales The landscape of retail is rapidly evolving, especially in the realm of luxury brands. With the rise of e-commerce and changing consumer preferences, traditional brick-and-mortar stores are facing challenges like never before. In response to this shift, many luxury brands are turning to experiential retail […]
The Return of Old-School Celebrity Campaigns
The Return of Old-School Celebrity Campaigns In a world oversaturated with influencer marketing and digital endorsements, brands are turning back to a classic strategy to capture the attention of consumers: celebrity testimonials. This old-school approach is making a comeback as companies strive to cut through the noise and connect with audiences in a more authentic […]