How Brands Are Getting Reddit Marketing Right Reddit, once known as the “front page of the internet,” has evolved into a powerful platform for brands looking to connect with consumers in meaningful ways. From informing shoppers at the research stage to triggering a Super Bowl campaign, Reddit is becoming a gold mine for consumer insights […]
Why Beauty Masterclasses Are Big Business in Africa
Why Beauty Masterclasses Are Big Business in Africa In recent years, beauty masterclasses have taken Africa by storm, transforming into lucrative ventures for brands looking to tap into the continent’s booming beauty market. These immersive events have become an essential tool for educating, engaging, and selling products directly to beauty consumers across Africa. One of […]
Zegna Group Revenues Down 1% as Wholesale Struggles and DTC Grows
Zegna Group Revenues Down 1% as Wholesale Struggles and DTC Grows Italian luxury fashion house Zegna Group has recently reported a 1% decrease in revenues, reflecting the challenges faced by the wholesale sector while witnessing growth in Direct-to-Consumer (DTC) channels. This shift in revenue streams signifies a broader trend in the fashion industry as consumer […]
Drest’s Lucy Yeomans on the Next Iteration of Fashion Gaming
Drest’s Lucy Yeomans on the Next Iteration of Fashion Gaming Fashion gaming has taken a new turn with Drest, the fashion styling mobile app that recently received a significant $19.1 million investment in June 2023. This infusion of capital has paved the way for Drest to relaunch as a groundbreaking marketing tool that leverages storytelling […]