UK Luggage Brand Antler Acquires Paravel in Liquidation Sale In a strategic move to fortify its position in the competitive luggage market, UK-based brand Antler has made waves by acquiring Paravel in a liquidation sale. As a company under the umbrella of Strandbags, this acquisition marks a significant step towards expanding Antler’s global portfolio and […]
Target Says Long-Time Executive Michael Fiddelke to Take Over as CEO
Target Says Long-Time Executive Michael Fiddelke to Take Over as CEO In the ever-changing landscape of retail, leadership transitions can often make or break a company’s trajectory. Target, one of the retail giants in the United States, recently announced a significant change at the top, appointing long-time executive Michael Fiddelke as its new CEO. This […]
Why Salomon-Owner Amer Sports’ IPO Fell Short
Why Salomon-Owner Amer Sports’ IPO Fell Short In the realm of fashion and sportswear, the initial public offering (IPO) of Amer Sports, the owner of Salomon, Arc’teryx, and Wilson, did not meet the anticipated success. Despite discounting its listing, the company faced challenges in the tepid US IPO market, joining the ranks of other major […]
How Kiko Milano Built Pricing Power
How Kiko Milano Mastered the Art of Pricing Power Amidst the competitive landscape of the beauty industry, Kiko Milano has managed to carve out a unique position for itself through the strategic implementation of pricing power. The Italian cosmetics giant’s success can be attributed to its meticulous premiumisation strategy that has not only enhanced its […]
Why Chanel Is Getting Into the Recycling Business
Why Chanel Is Venturing Into the Recycling Business The fashion industry has been under increasing scrutiny for its environmental impact, with fast fashion being one of the biggest culprits. In response to this growing concern, Chanel, the French luxury giant known for its iconic handbags and timeless fashion, is making a bold move into the […]
How to Master the Art of “Trash Talk” Marketing
How to Master the Art of “Trash Talk” Marketing In the world of sportswear, competition is fierce both on and off the court. As the NBA Finals heat up, sportswear brands are not only battling it out through their sponsored teams but also through the art of “trash talk” marketing. This playful yet strategic form […]