Tag: Brand awareness

How Fashion Can Nail the Tricky Details of Sports Partnerships

Fashion and Sports Partnerships: Mastering the Tricky Details In the ever-evolving landscape of the fashion industry, the intersection with the world of sports has become increasingly prominent. With the rise of athleisure and the fusion of performance wear with high fashion, brands are finding new and exciting ways to collaborate with athletes, teams, and sporting […]

How Fashion’s Rising Stars Are Surviving the Luxury Slump

Fashion’s Rising Stars: Navigating the Luxury Slump In the ever-changing world of fashion, staying afloat amidst economic downturns and shifting consumer preferences can be a daunting challenge. The recent luxury slump, exacerbated by global events like the pandemic, has put many fashion houses to the test. However, amidst the chaos, a new generation of designers […]

Sir John Appointed Creative Director of Medicube

Sir John Appointed Creative Director of Medicube Medicube, the renowned Korean skincare brand, has recently made a strategic move by appointing Sir John, the well-known makeup artist and former L’Oréal Paris creative director, as its new Creative Director. This collaboration is set to bring a fresh perspective to the brand and elevate its presence in […]

Warby Parker to Open Target Shop-in-Shops

Warby Parker to Open Target Shop-in-Shops Warby Parker, the innovative digitally native eyewear maker, is making strategic moves to expand its reach and accessibility by partnering with retail giant Target to open shop-in-shops within select stores. This collaboration comes at a time when consumers are increasingly looking for convenient and seamless shopping experiences, and both […]

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