M&S Sparks Scheme Returns After Cyber Attack In the ever-changing landscape of retail, customer loyalty programs have become a crucial tool for businesses to retain and engage their clientele. One such program, the M&S Sparks scheme, recently made headlines as it announced its return after a 12-week hiatus caused by a cyber attack. This comeback […]
The Aqua-for You Page
The Aqua-for You Page: How a Gen-Z Favorite Skin Balm is Dominating the Market Without Ads In the ever-competitive world of beauty brands targeting Gen-Z consumers, where marketing budgets often soar into the billions, one particular skincare product seems to have found a way to rise above the noise without the need for flashy ad […]
The Debrief | When Fashion Lost Its Voice
The Debrief | When Fashion Lost Its Voice In the midst of immigration raids causing uproar in Los Angeles, the fashion industry’s silence is deafening. While protests erupt in various sectors, from tech to food service, the typically vocal fashion realm has been notably subdued. This begs the question: why has an industry known for […]
What Makes a True Community Brand?
Crafting a True Community Brand: The Key to Genuine Customer Loyalty and High Engagement In the fast-paced world of fashion, where trends come and go in the blink of an eye, the concept of community brands has taken center stage. But what does it really mean to be a true community brand? In a landscape […]