Zara, Kiehl’s, Jacquemus: Why Skiing Is Bigger Than Ever for Brands Skiing, once a niche sport enjoyed by a select few, has now transcended its traditional boundaries to become a mainstream phenomenon. The allure of the snow-capped mountains, the adrenaline rush of gliding down the slopes, and the cozy après-ski culture have all contributed to […]
Birkenstock Sales Jump On High-End Clog Boom, Asia Expansion
Birkenstock Sales Jump On High-End Clog Boom, Asia Expansion Birkenstock, the renowned sandal-maker, has recently made waves in the fashion industry with a remarkable 19 percent increase in sales. This surge in revenue can be attributed to the soaring demand for its iconic footwear, particularly the high-end clogs that have become a staple among fashion-forward […]
How Crown Affair Became the Queen of It-Girl Hair Care
How Crown Affair Became the Queen of It-Girl Hair Care In the world of hair care, there are brands, and then there are legends. Crown Affair falls into the latter category, thanks to the visionary minds behind its creation, Dianna Cohen and Elaine Choi. What started as an insider favorite has quickly risen to the […]
The BoF Podcast | Nara Smith and Lucky Blue Smith on Living Authentically in Viral Moments
Living Authentically in the Limelight: Insights from Lucky Blue Smith and Nara Smith In the fast-paced world of social media and viral moments, authenticity has become a rare commodity. The pressure to present a curated version of ourselves to the world can be overwhelming, especially for those in the public eye. At the recent BoF […]
Birkenstock Sues ‘Copycat’ Rivals Claiming Its Sandals Are Applied Art
Birkenstock Sues ‘Copycat’ Rivals Claiming Its Sandals Are Applied Art German footwear giant, Birkenstock, known for its iconic cork-soled sandals, is currently embroiled in a legal battle that could have far-reaching implications for the fashion industry. The company is seeking to have its beloved sandals recognized as “works of applied art” and thus protected by […]
Birkenstock Results Beat on Resilient Demand, Forecasts Margin Recovery
Germany-based Birkenstock recently reported impressive fourth-quarter earnings, showcasing its ability to thrive amidst shifting consumer preferences and market challenges. With revenues reaching 455.8 million euros ($478.27 million), the brand defied analyst predictions, which had estimated revenues at around 439.2 million euros. This strong performance has significantly boosted investor confidence, resulting in a 7 percent increase […]
Donald Trump Launches $199 Fragrance
In a move that combines branding and personal image, Donald Trump recently unveiled his latest merchandise venture: a fragrance line named “Fight Fight Fight.” Announced on December 8 via his social media platform Truth Social, the new men’s cologne and women’s perfume follow in the footsteps of his previous merch offerings, including sneakers and watches. […]
Abercrombie & Fitch Sales Fall Short of Wall Street Expectations
Abercrombie & Fitch Co., the iconic apparel brand known for its trendy offerings, is grappling with investor disappointment despite reporting remarkable sales numbers. The fashion retailer announced record net sales of $1.2 billion, a figure that met analysts’ expectations but ultimately did not impress investors who anticipated stronger growth. This news surfaced after the company […]
Did These Fashion and Beauty Trends Predict Trump’s Comeback?
The political dynamics in the U.S. have often intersected with cultural and fashion trends, creating a fascinating interplay that reflects societal values. In the aftermath of Donald Trump’s recent electoral success, many have begun to scrutinize the fashion and beauty landscape to discern whether these trends hinted at the cultural shift toward conservatism that has […]
What’s Next for Hip-Hop and Fashion
Hip-hop has become a catalyst for an explosion of brands, collaborations, and merchandise, giving rise to a vibrant landscape that intertwines music and fashion. However, with a flood of partnerships and rapper-led labels saturating the market, some signs suggest a shift in hip-hop’s cultural dominance. Artists and brands are now tasked with innovating in a […]