LeBron James to Launch Men’s Grooming Line NBA All-Star LeBron James is not only dominating the basketball court but is also making significant strides in the business world. Teaming up with his business partner Maverick Carter, James is set to venture into the beauty industry with the launch of a men’s grooming line under their […]
Inside Nike’s Big Marketing Vibe Shift
Inside Nike’s Big Marketing Vibe Shift Nike, the global sportswear giant, is undergoing a significant transformation in its marketing approach. The return of company veteran Nicole Hubbard Graham as Chief Marketing Officer (CMO) marks a pivotal moment in the brand’s journey to reclaim its marketing glory. Paired with the launch of the ‘Winning Isn’t for […]
How Uniqlo Finally Won Over Gen-Z
How Uniqlo Finally Won Over Gen-Z Uniqlo, the Japanese casual wear retailer, has been making waves in the fashion industry recently by successfully capturing the hearts of Gen-Z consumers. Known for its high-quality basics and timeless designs, Uniqlo has been able to pivot its strategy to appeal to a younger audience, thanks in part to […]
Glossier Partners With USA Women’s Basketball for Olympics
Glossier Partners With USA Women’s Basketball for Olympics Glossier, the cult-favorite beauty brand known for its minimalist approach to makeup and skincare, has recently made waves in the sports industry by announcing a groundbreaking partnership with the USA Women’s Basketball team for the upcoming Olympics. This collaboration marks a significant milestone for both Glossier and […]
The Debrief Podcast | How Nike Ran Off Course
The Debrief Podcast: Analyzing Nike’s Recent Struggles and Road to Recovery In a recent episode of The Debrief podcast, senior correspondent Sheena Butler-Young and executive editor Brian Baskin were joined by BoF sports correspondent Daniel-Yaw Miller to delve into the recent challenges faced by sportswear giant Nike. The discussion centered around the various factors that […]
Is Streetwear Still Cool?
Is Streetwear Still Cool? Streetwear has long been a dominant force in the fashion industry, with its casual, edgy aesthetic influencing everything from runway shows to everyday wardrobes. However, as luxury brands increasingly shift their focus away from sneakers, puffer jackets, and hoodies, some have begun to question whether streetwear is losing its cool factor. […]
Why Sunscreen Launches Keep Missing the Inclusivity Mark
Why Sunscreen Launches Keep Missing the Inclusivity Mark Sunscreen is a staple in skincare routines worldwide, hailed for its protective benefits against harmful UV rays. However, recent launches of so-called ‘universal’ sunscreens have come under fire for their failure to cater to individuals with darker skin tones. This oversight in inclusivity underscores a larger issue […]
Why So Many Beauty Founders Are Morphing Into Gurus
From Beauty Moguls to Life Gurus: The Rise of Beauty Founders Sharing Wisdom with the Masses In the ever-evolving world of entrepreneurship, it’s becoming increasingly common to see successful beauty founders transitioning into the role of gurus. These individuals, who have built empires in the beauty industry, are now realizing that their businesses alone may […]
Prada Credits Sandal’s Indian Legacy Amid Uproar
Prada Credits Sandal’s Indian Legacy Amid Uproar Prada, the renowned Italian fashion house, has found itself at the center of a cultural appropriation controversy surrounding its latest open-toe sandal design. The luxury brand recently faced criticism from Indian artisans and politicians for allegedly appropriating traditional Indian footwear without giving credit to its origins. However, in […]
How can technical standards bridge or broaden the digital divide?
Bridging the Digital Divide: The Role of Technical Standards Behind the scenes of our everyday digital experiences lies a world of technical standards that enable global connectivity and determine who gets to shape the internet’s future—and who is left behind. In an era where technology plays a pivotal role in almost every aspect of our […]