In an intriguing shift within the beauty industry, major brands like Maybelline and E.l.f. Cosmetics are exploring unconventional strategies to drive their sales, even relying on humor and parody. Recently, at an Adweek panel in Manhattan, Maybelline’s Senior Vice President, Jessie Feinstein, made an eye-catching statement: “We’re willing to be the butt of everyone’s jokes.” […]
The Business of Beauty Haul of Fame: Scaring Is Caring
The connection between beauty products and the allure of the grim has become increasingly evident in recent marketing strategies. Brands are tapping into the burgeoning popularity of murder mysteries and true crime to grab the attention of their consumers. This unconventional approach might raise eyebrows, but the success stories speak volumes about its effectiveness. In […]