In an Angry Society, ‘Gentle Outrage’ Packs a Marketing Punch In a world where outrage seems to be the default emotion, brands are finding success by tapping into what can be described as “gentle outrage.” This unique marketing strategy involves sparking controversy or polarizing opinions in a way that is not aggressive or confrontational but […]
Europol warns AI is expanding criminal operations
Europol Warns AI is Expanding Criminal Operations Europol, the European Union Agency for Law Enforcement Cooperation, has issued a stark warning about the growing use of artificial intelligence by organized crime groups. In its latest crime threat assessment, Europol revealed that criminal gangs are leveraging AI technology to expand their illicit operations on a global […]
India’s youth turns to crypto amid economic uncertainty
India’s Youth Embraces Crypto Amid Economic Uncertainty In the face of economic uncertainty and regulatory challenges, India’s youth are increasingly turning to cryptocurrencies as a means of financial security and investment. Despite strict tax policies and regulatory hurdles imposed by Indian authorities, the demand for crypto education is on the rise, prompting the establishment of […]
DeepSeek’s impact on power demand remains uncertain in Japan
DeepSeek’s Impact on Power Demand in Japan: Analyzing the Uncertainties In the realm of energy consumption and power demand, technological advancements often play a pivotal role in shaping the future landscape. One such innovation that has been making waves in Japan is DeepSeek, a cutting-edge technology designed to optimize power usage and enhance energy efficiency. […]
The Best of BoF 2024: When Beauty Trends Tap Culture
In 2024, the landscape of beauty marketing underwent a significant transformation, merging contemporary digital tactics with traditional methods. Brands are no longer solely dependent on Instagram and TikTok for their campaigns. Instead, they are leveraging a variety of channels to capture the attention of diverse customer segments, including Gen Alpha, men, athletes, and even pet […]
Why Influencer Gifting Made a Comeback in 2024
In recent years, the marketing landscape for brands has shifted significantly, particularly in how they engage with influencers. Influencer gifting, once seen as a supplementary strategy, has transformed into a fundamental component of marketing strategies worldwide. This shift stems from a growing need for authenticity and organic product placement among consumers who are increasingly wary […]
How to Choose a PR Agency
In the dynamic world of fashion and consumer goods, selecting a public relations (PR) agency has never been more vital yet increasingly intricate. With the landscape reshaped by social media and rapid communication, the importance of finding a partnership that aligns with brand goals is paramount. As exemplified by designer Elena Velez, who sought a […]
# Connecting to Consumers Through Entertainment and Culture
As today’s consumers interact with a plethora of content channels, strategies for engagement and conversion are advancing rapidly. An intriguing discussion hosted by The Business of Fashion (BoF) in collaboration with Amazon Fashion examined how brands can connect with consumers through entertainment and culture. A significant shift in consumer behavior is evident, particularly highlighted by […]
How the Rest of America Fell in Love With Californian Style
In recent years, there has been a notable shift in the fashion landscape, favoring the relaxed, effortless aesthetic of California over traditional styles such as Scandinavian minimalism and French chic. This transformation comes in the wake of the pandemic, which has led many to seek comfort and ease in their wardrobes. As a result, a […]
### The Business of Beauty Haul of Fame: Live from New York, It’s Drugstore Mascara!
In an intriguing shift within the beauty industry, major brands like Maybelline and E.l.f. Cosmetics are exploring unconventional strategies to drive their sales, even relying on humor and parody. Recently, at an Adweek panel in Manhattan, Maybelline’s Senior Vice President, Jessie Feinstein, made an eye-catching statement: “We’re willing to be the butt of everyone’s jokes.” […]