It’s a Goth Lite Summer Gothic vibes are taking a lighter turn this summer as a new trend emerges, blending the dark and the delightful. In a bid to capture attention on the ever-competitive social media stage, a wave of death-tinged delights is sweeping across the Western world. From the whimsical concept of “Summerween” to […]
LEO becomes Africa’s first AI chatbot to enable remittances
LEO: Africa’s First AI Chatbot Revolutionizing Remittances In a groundbreaking move, LEO has emerged as Africa’s pioneering AI chatbot facilitating remittances within the continent. The innovative feature leverages the power of the Pan-African Payment and Settlement System (PAPSS) to streamline intra-African transactions, marking a significant milestone in the realm of financial technology. Remittances play a […]
China’s organic solar cells smash 20% efficiency record—no toxic chemicals used
China’s Organic Solar Cells Break Records Without Toxic Chemicals A team of Chinese researchers has developed a new method for producing organic solar cells that has shattered efficiency records in the industry. These solar cells have achieved an impressive efficiency rate of over 20%, marking a significant milestone in the field of renewable energy. What […]
Mexican Beauty Brands Seize The Moment
Mexican Beauty Brands Seize The Moment The beauty industry is a competitive landscape, with new brands popping up left and right. However, Mexican beauty brands are now stepping into the spotlight, seizing the moment and captivating the hearts of beauty enthusiasts worldwide. Founded in Mexico, these brands were already riding a wave of national pride, […]
The Beauty and Fashion Brands That Won Coachella 2025
The Beauty and Fashion Brands That Won Coachella 2025 Coachella, the annual music and arts festival in California, is not only a celebration of music but also a runway for the latest beauty and fashion trends. In 2025, two buzzy brands emerged as the frontrunners, capturing the hearts of attendees and dominating social media conversations: […]
The Best of BoF 2024: Head to Health
In 2024, the beauty industry made significant strides in promoting hair health through innovative scalp care products and a shift towards prioritizing consumer education. This year was marked by a surge in sales for products aimed at addressing hair thinning and health, as consumers began to recognize the importance of scalp care, often referred to […]
Mike Ashley Calls for Accountability at Boohoo in Bid for Board Seat
Billionaire Mike Ashley has made headlines once again by renewing his bid for a board seat at Boohoo Group Plc, the online fashion retailer currently struggling with performance issues. Ashley, who owns over a quarter of Boohoo’s shares through his company Frasers Group Plc, describes the company as “underperforming” and lacking a “clear strategy to […]
Why Your Trademark Is Your Most Valuable Asset
In the world of business, your trademark is more than just a name; it is a critical asset that can be the foundation of your brand identity. Yet, many startups and established companies alike often overlook the importance of securing their trademarks properly. This oversight can lead to significant challenges, especially when navigating legal disputes […]
How to Lower Prices Without Hurting Your Brand
In today’s retail landscape, businesses face a significant challenge: how to lower prices without compromising their brand value. The question arises: how much is too much to pay for a pair of jeans? Recently, Urban Outfitters confronted this dilemma head-on as customers expressed feelings that their pricing was simply too high. This concern is not […]
The Debrief | How Beauty Blunders Go Viral and What Brands Do Next
In the fast-paced world of beauty, social media serves as both a powerful ally and a formidable adversary. On platforms like TikTok, a single viral video can thrust a brand into the spotlight, but it can also lead to an unexpected downfall. The beauty industry is rife with examples of brands grappling with the ramifications […]