The beauty industry is in a curious conundrum. Despite the increasing calls for more inclusive language, the term “anti-ageing” remains a consistently sought-after feature among consumers. The love-hate relationship with this phrase showcases deeper value systems within the beauty market and hints at a significant cultural shift that brands must navigate carefully. Historically, the term […]
To Restart Growth, Molton Brown Bets on Fine Fragrance
In an ambitious move to redefine its identity and spur growth, Molton Brown, the iconic British bath and body brand, is shifting its focus toward the increasingly lucrative fine fragrance market. Since its foray into fragrance in 2019, the brand has endeavored to broaden its appeal, but its recent initiative, dubbed “Artists of Note,” marks […]