Beauty’s ‘Dream Team’ Launches a Fragrance Line In the realm of beauty, where innovation is the name of the game, a new player has entered the field, and it’s not just any ordinary debut. Melanie Bender, Rhode’s former chief executive, along with the dynamic duo behind Youth to the People, Joe Cloyes and Greg Gonzalez, […]
Is Now the Moment for $160 Lipstick? Louis Vuitton Hopes So
Is Now the Moment for $160 Lipstick? Louis Vuitton Hopes So Louis Vuitton, the iconic fashion house, has recently made a bold move by unveiling its debut cosmetics line, including a $160 lipstick. This decision has sparked a heated debate within the beauty community about the boundaries of pricing in the industry. The question on […]
Revolution Beauty Founders Return to Tackle Turnaround
Revolution Beauty Founders Return to Tackle Turnaround Revolution Beauty, the UK beauty group that has been facing challenges in recent times, is gearing up for a significant transformation as its founders make a comeback. In a strategic move, the company has concluded its sale process and disclosed that Tom Allsworth, one of the co-founders, will […]
Trinny London Hires New CMO, Revamps Branding Strategy
Trinny London Hires New CMO, Revamps Branding Strategy Trinny London, the UK-based beauty brand that has been making waves in the industry for the past eight years, is gearing up for a major transformation. With the recent appointment of a former Charlotte Tilbury executive as its new Chief Marketing Officer (CMO), the company is set […]
Estée Lauder Forecasts Lower Profits on Tariff Impact, Full-Year Sales Decline 8%
Estée Lauder Faces Challenges as Profits Forecasted Below Expectations American beauty powerhouse Estée Lauder recently announced that its 2026 profits are expected to fall below the projections set by Wall Street. This revelation comes alongside the report of yet another year of sales decline for the renowned cosmetics company. The news sent ripples through the […]
Milk Makeup Owner Waldencast Postpones Earnings and Cuts Forecast, Will Undertake Strategic Review
Milk Makeup Owner Waldencast Postpones Earnings and Cuts Forecast, Will Undertake Strategic Review Waldencast, the parent company of popular skincare brand Obagi and the trendy makeup line Milk Makeup, recently made headlines by announcing a strategic shift in its financial planning. The company took the unexpected step of delaying the full release of its second-quarter […]
Where TikTok Beauty Meets MAHA: ‘Dorm Water’
Where TikTok Beauty Meets MAHA: ‘Dorm Water’ The latest trend on TikTok has college coeds fearful that their showers are ruining their hair. Naturally, the beauty industry is here to help. College is a time for learning, growth, and self-discovery. It’s also a time for late-night study sessions, early morning classes, and, of course, shared […]
Exclusive: The Story Behind E.l.f.’s Controversial Matt Rife Campaign
Exclusive: The Story Behind E.l.f.’s Controversial Matt Rife Campaign E.l.f. Cosmetics, known for its innovative and inclusive approach to beauty, recently found itself in hot water over its collaboration with comedian Matt Rife. The brand’s chief marketing officer, Kory Marchisotto, sat down with The Business of Beauty to address the controversy surrounding the campaign. In […]
S&P Downgrades Anastasia Beverly Hills After Missed Payment
S&P Downgrades Anastasia Beverly Hills After Missed Payment Anastasia Beverly Hills, the renowned Los Angeles-based beauty brand, recently faced a setback as Standard & Poor’s (S&P) downgraded its credit rating to a concerning “D” following a missed payment. The beauty industry giant, known for its high-quality cosmetics and influential presence in the world of beauty […]
Revolution Beauty Rejects Bid From Private Equity Firm, Sources Say
Revolution Beauty Stands Firm Against Private Equity Bid, Opts for Shareholder Capital Raise Instead Revolution Beauty, the renowned cosmetic group, has recently made headlines by turning down a lucrative takeover proposal from True, a prominent private equity firm. Sources close to the matter have revealed that Revolution Beauty’s decision to rebuff the bid signals a […]