The cosmetics industry has recently witnessed a significant shake-up following a report that sent shares of E.l.f. Beauty Inc. tumbling. Notably, the company’s stock dropped by 16% following revelations from prominent short seller Carson Block of Muddy Waters Capital. During his presentation at the Sohn conference in London, Block expressed grave concerns regarding E.l.f. Beauty’s […]
Inside the Search for the Next Cerave
The beauty industry is buzzing with aspirations as brands seek to replicate the extraordinary success of Cerave, the L’Oréal-owned skincare line that skyrocketed in popularity. Between 2017 and 2021, Cerave’s sales nearly quintupled, fueled by a consumer shift towards uncomplicated, affordable skincare endorsed by professionals. This sudden rise has left many mass-market brands eager to […]
Kenvue’s Weak Sales Give Power to Activist Push
Kenvue Inc., the parent company of well-known brands such as Tylenol and Neutrogena, has recently reported disappointing sales figures, prompting increased scrutiny from investors and activists. The company’s organic sales grew by only 0.9 percent in the three months concluding on September 29, falling short of analysts’ expectations of 1.7 percent, as per Bloomberg data. […]
How Big Box Retailers Won Over Premium Beauty Brands
In the competitive landscape of the beauty industry, premium brands are increasingly looking beyond traditional retail outlets like Sephora and Ulta Beauty. This shift in strategy is largely due to the aggressive expansion efforts of mass retailers such as Target and Walmart. These retailers have made substantial investments in their beauty sections, transforming their stores […]
Is Q-Commerce the Next Big Beauty Opportunity in India?
The rapid rise of quick commerce (or q-commerce) platforms in India presents significant potential for the beauty industry, marking a shift in consumer behavior and shopping preferences. These apps, which promise delivery within just 10 to 20 minutes, have gained immense popularity, especially in urban areas. As experts suggest, this burgeoning market could see substantial […]
Rianta Capital Invests In Biotech Beauty Brand
In an era where innovation shapes the beauty landscape, the UK-based biotech skincare brand, Reome, has captured attention with its successful first round of funding. Launched by former beauty editor Joanna Ellner in January 2023, Reome recently raised over £1.1 million ($1.4 million) led by Rianta Capital, the investment arm of New Look founder Tom […]
Inside Ulta Beauty’s Turnaround Plan
As the beauty retail sector adjusts, Ulta Beauty finds itself at a pivotal moment in its business journey. With competitors like Sephora and Amazon rapidly drawing in younger consumers, Ulta’s leadership presented its strategies during the annual Investor Day. The company’s goal is to enhance its relevance among Gen Z and Gen Alpha shoppers and […]
Glossier Launches Swing State Ad Campaign
In an increasingly polarized political climate, Glossier—a beauty brand known for its millennial-focused marketing—has taken a noteworthy step towards civic engagement. On October 14, the company debuted a new advertising initiative that aims to motivate voter registration among residents in key swing states. This innovative campaign will run through Election Day on November 5, utilizing […]
Revlon Names Michelle Peluso Its New CEO
In a significant move within the beauty industry, Revlon has announced the appointment of Michelle Peluso as its new Chief Executive Officer (CEO), effective November 4, 2024. Peluso’s leadership comes at a pivotal time for the company, which is still navigating the impacts of its recent bankruptcy proceedings and the quest for renewed market dominance. […]
Why Beauty Can’t Break Up With Anti-Ageing
The beauty industry is in a curious conundrum. Despite the increasing calls for more inclusive language, the term “anti-ageing” remains a consistently sought-after feature among consumers. The love-hate relationship with this phrase showcases deeper value systems within the beauty market and hints at a significant cultural shift that brands must navigate carefully. Historically, the term […]
