Where TikTok Beauty Meets MAHA: ‘Dorm Water’ The latest trend on TikTok has college coeds fearful that their showers are ruining their hair. Naturally, the beauty industry is here to help. College is a time for learning, growth, and self-discovery. It’s also a time for late-night study sessions, early morning classes, and, of course, shared […]
Exclusive: The Story Behind E.l.f.’s Controversial Matt Rife Campaign
Exclusive: The Story Behind E.l.f.’s Controversial Matt Rife Campaign E.l.f. Cosmetics, known for its innovative and inclusive approach to beauty, recently found itself in hot water over its collaboration with comedian Matt Rife. The brand’s chief marketing officer, Kory Marchisotto, sat down with The Business of Beauty to address the controversy surrounding the campaign. In […]
S&P Downgrades Anastasia Beverly Hills After Missed Payment
S&P Downgrades Anastasia Beverly Hills After Missed Payment Anastasia Beverly Hills, the renowned Los Angeles-based beauty brand, recently faced a setback as Standard & Poor’s (S&P) downgraded its credit rating to a concerning “D” following a missed payment. The beauty industry giant, known for its high-quality cosmetics and influential presence in the world of beauty […]
Revolution Beauty Rejects Bid From Private Equity Firm, Sources Say
Revolution Beauty Stands Firm Against Private Equity Bid, Opts for Shareholder Capital Raise Instead Revolution Beauty, the renowned cosmetic group, has recently made headlines by turning down a lucrative takeover proposal from True, a prominent private equity firm. Sources close to the matter have revealed that Revolution Beauty’s decision to rebuff the bid signals a […]
Olaplex Finds Success in Direct-to Consumer, Net Sales Increase
Olaplex Finds Success in Direct-to-Consumer Approach, Net Sales Increase In the ever-changing landscape of the beauty industry, one company seems to have cracked the code for success. Olaplex, a US hair care company, has recently reported a 2.3 percent increase in net sales, marking its first growth in four consecutive quarters. This positive development comes […]
Il Makiage Owner Oddity to Launch New Brand, Lifts Full-Year Outlook
Il Makiage Owner Oddity to Launch New Brand, Lifts Full-Year Outlook The renowned owner of the well-established beauty brand Il Makiage, Oddity, is making waves in the industry once again with its latest venture. The US-based company has reported an impressive 25% growth in net revenue during the second quarter of 2025, setting the stage […]
Fenty Beauty Launches in India With Sephora and Tira Beauty
Fenty Beauty Makes a Statement in India Through Exclusive Partnership with Reliance Retail Fenty Beauty, the renowned cosmetics label owned by LVMH, is set to make its grand entrance into the Indian market through a strategic collaboration with Reliance Retail. This exclusive partnership will not only introduce Fenty Beauty’s diverse range of makeup and skincare […]
Can Design Be the Flex It Once Was in Beauty?
Can Design Be the Flex It Once Was in Beauty? In the realm of premium cosmetics, the landscape is shifting. Brands are constantly seeking new ways to stand out in an oversaturated market, where consumers are bombarded with choices at every turn. In this fiercely competitive category, design has become a crucial element in capturing […]
Hayley Williams’ Hair Dye Comeback
Hayley Williams’ Hair Dye Comeback Remember the days when we all wanted to rock the vibrant hair colors of our favorite musicians? Thanks to Hayley Williams, the lead singer of Paramore, and her hair stylist Brian O’Connor, that dream became a reality with the launch of Good Dye Young back in 2016. However, the initial […]
Skincare Label Dieux Appoints New CEO
Skincare Label Dieux Appoints New CEO Dieux, the renowned skincare label that has been making waves in the beauty industry, has recently announced the appointment of a new CEO. Ryan Scott is set to replace co-founder Charlotte Palermino, who will take on the role of chief brand officer within the company. This strategic move comes […]