At the US Open, Beauty Wants to Play With the Pros The world of sports has always been synonymous with power, skill, and determination. Athletes are admired not only for their physical abilities but also for their influence off the field. In recent years, marketing to players has become big business as the athletes themselves […]
How Beauty Plans to Crack Substack
Beauty Brands are Embracing Substack to Elevate Long-Form Storytelling In the ever-evolving landscape of digital media, Substack has emerged as a powerful platform for creators to share long-form content directly with their audience. While initially popular among journalists and writers, Substack is now catching the eye of the beauty industry’s A-list players. From founders to […]
The Estée Lauder Companies Joins BoF Careers
The Estée Lauder Companies: A New Player on BoF Careers This week marks an exciting development for fashion and beauty professionals as The Estée Lauder Companies joins BoF Careers, the renowned global marketplace for talent in the industry. With a rich history and a commitment to innovation, The Estée Lauder Companies bring a wealth of […]
Exclusive: Amouage Is The First Beauty Brand to Join Aura Blockchain Consortium
Exclusive: Amouage Is The First Beauty Brand to Join Aura Blockchain Consortium In a groundbreaking move that is set to revolutionize the luxury fragrance industry, Amouage has become the first beauty brand to join the prestigious Aura Blockchain Consortium. This strategic partnership marks a significant milestone in the world of beauty and blockchain technology, as […]
How Marathons Became Fashion Shows
How Marathons Became Fashion Shows The intersection of fashion and sports has been increasingly prominent in recent years, with athletic events becoming not only a display of physical prowess but also a runway for the latest trends and collaborations. The upcoming New York City Marathon is a prime example of this evolution, set to showcase […]
At Citi, Unlocking New Growth Strategies for Beauty Brands
At Citi, Unlocking New Growth Strategies for Beauty Brands In the ever-evolving landscape of the beauty industry, staying ahead of the curve is imperative for brands looking to secure their spot in the market. With acquisition opportunities narrowing and market dynamics constantly shifting, it has become increasingly challenging for beauty businesses to find sustainable growth […]
The ‘Silicon Valleys’ of Beauty Brace for Tariffs
The ‘Silicon Valleys’ of Beauty Brace for Tariffs From Seoul to Melbourne, new cities are emerging as frontrunners in the beauty start-up space. The independent brands created in these hubs are fast becoming hot acquisition targets, but understanding the limits of their global appeal is key. In the realm of beauty and cosmetics, innovation knows […]
Strategic Reinvention: Growing a Beauty Brand with Staying Power
Strategic Reinvention: Growing a Beauty Brand with Staying Power Amidst the ever-changing landscape of the beauty industry, the concept of strategic reinvention has become a crucial element for brands aiming not just to survive, but to thrive. The recent discussion at The Business of Beauty Global Forum brought together industry experts to shed light on […]
Akt London, Yse Beauty and Ruka Are the Winners of The Business of Beauty Global Awards Breakthrough Track
Akt London, Yse Beauty, and Ruka: The Rising Stars of The Business of Beauty Global Awards In the ever-competitive landscape of the beauty industry, standing out as a new brand can be a daunting challenge. However, three young brands have managed to capture the attention of the Global Awards jury with their innovative approach and […]
Outdoor Voices’ Founder Raises Series A for New Start-Up
Outdoor Voices’ Founder Raises Series A for New Start-Up Ty Haney, the mastermind behind the popular athleisure brand Outdoor Voices, is once again making waves in the business world with her latest venture. Her new social shopping platform, Try Your Best, has recently secured an impressive $11 million in a Series A funding round. This […]