What’s Next for TikTok Shop’s Billion-Dollar Beauty Business In the fast-paced world of social media, TikTok has emerged as a powerhouse for brand exposure and product launches, particularly in the beauty industry. With influencer-led strategies and a ‘halo effect’ that extends across various channels, TikTok has become the go-to platform for businesses looking to make […]
Longevity Beauty Brand Oneskin Launches Hair
Longevity Beauty Brand Oneskin Launches Hair In the competitive world of beauty and skincare, longevity is a coveted trait. The quest for products that can turn back the clock and promote lasting beauty has led to the rise of innovative brands like Oneskin. Known for its groundbreaking “topical longevity supplements,” Oneskin has recently made waves […]
Glossier Needs More Than ‘You’ to Grow
Glossier Needs More Than ‘You’ to Grow Glossier, the 11-year-old beauty brand that has taken the industry by storm, is no stranger to success. With its latest addition of the fragrance Fleur to its already impressive lineup, Glossier continues to solidify its position as a frontrunner in the beauty market. However, as the brand looks […]
The Agency Behind Fashion’s Most Talked-About Events
The Agency Behind Fashion’s Most Talked-About Events When it comes to creating buzzworthy and unforgettable events in the fashion world, one name stands out above the rest – CNC Agency. Renowned for its innovative approach and attention to detail, CNC Agency has solidified its position as the go-to partner for in-person activations that leave a […]
How Hotels Became Fashion’s Most In-Demand Partner
How Hotels Became Fashion’s Most In-Demand Partner In the realm of luxury and style, hotels have emerged as unexpected but highly sought-after collaborators for fashion and beauty brands. What was once a simple exchange of branded bathrobes and keychains has evolved into a sophisticated partnership, where the worlds of hospitality and high fashion seamlessly blend […]
The Business of Beauty Haul of Fame: Show, Don’t Smell
The Business of Beauty Haul of Fame: Show, Don’t Smell In a world where online shopping reigns supreme, the way we experience products has undergone a dramatic shift. From clothing to gadgets, the digital realm has transformed the way we browse, choose, and ultimately purchase items. One industry that has been particularly impacted by this […]
Influencers to Beauty Brands: Stop Sending Us So Much Stuff!
In the vibrant landscape of beauty marketing, the relationship between brands and influencers is evolving. As beauty influencers and editorial professionals voice their frustration over the overwhelming quantity of promotional mailers received, brands are facing a critical juncture. The question is no longer just how to reach influencers, but how to do so in a […]