How Marathons Became Fashion Shows The intersection of fashion and sports has been increasingly prominent in recent years, with athletic events becoming not only a display of physical prowess but also a runway for the latest trends and collaborations. The upcoming New York City Marathon is a prime example of this evolution, set to showcase […]
At Citi, Unlocking New Growth Strategies for Beauty Brands
At Citi, Unlocking New Growth Strategies for Beauty Brands In the ever-evolving landscape of the beauty industry, staying ahead of the curve is imperative for brands looking to secure their spot in the market. With acquisition opportunities narrowing and market dynamics constantly shifting, it has become increasingly challenging for beauty businesses to find sustainable growth […]
The ‘Silicon Valleys’ of Beauty Brace for Tariffs
The ‘Silicon Valleys’ of Beauty Brace for Tariffs From Seoul to Melbourne, new cities are emerging as frontrunners in the beauty start-up space. The independent brands created in these hubs are fast becoming hot acquisition targets, but understanding the limits of their global appeal is key. In the realm of beauty and cosmetics, innovation knows […]
Strategic Reinvention: Growing a Beauty Brand with Staying Power
Strategic Reinvention: Growing a Beauty Brand with Staying Power Amidst the ever-changing landscape of the beauty industry, the concept of strategic reinvention has become a crucial element for brands aiming not just to survive, but to thrive. The recent discussion at The Business of Beauty Global Forum brought together industry experts to shed light on […]
Akt London, Yse Beauty and Ruka Are the Winners of The Business of Beauty Global Awards Breakthrough Track
Akt London, Yse Beauty, and Ruka: The Rising Stars of The Business of Beauty Global Awards In the ever-competitive landscape of the beauty industry, standing out as a new brand can be a daunting challenge. However, three young brands have managed to capture the attention of the Global Awards jury with their innovative approach and […]
Outdoor Voices’ Founder Raises Series A for New Start-Up
Outdoor Voices’ Founder Raises Series A for New Start-Up Ty Haney, the mastermind behind the popular athleisure brand Outdoor Voices, is once again making waves in the business world with her latest venture. Her new social shopping platform, Try Your Best, has recently secured an impressive $11 million in a Series A funding round. This […]
Beauty Plays the Long Game
Beauty Plays the Long Game In the realm of marketing and branding, the concept of longevity is often overshadowed by the allure of quick wins and instant gratification. However, as women’s sports continue to gain mainstream traction, beauty brands are beginning to recognize the value of playing the long game. Instead of focusing solely on […]
Thirteen Lune’s Partnership with JCPenney Ends
Thirteen Lune’s Partnership with JCPenney Ends Thirteen Lune, the curated e-commerce platform showcasing beauty brands owned by Black and Brown founders, recently made headlines as it concluded its partnership with retail giant JCPenney. The collaboration between Thirteen Lune and JCPenney brought a diverse range of beauty products to a wider audience, emphasizing inclusivity and representation […]
Product Drops Are Fashion’s New Can’t-Miss Events
Product Drops Are Fashion’s New Can’t-Miss Events In the fast-paced world of fashion, staying ahead of the curve is essential to capture the attention of consumers, especially the younger generations. Brands are constantly seeking innovative ways to engage with their audience, and one trend that has been gaining momentum is turning product drops into experiential […]
What’s Next for TikTok Shop’s Billion-Dollar Beauty Business
What’s Next for TikTok Shop’s Billion-Dollar Beauty Business In the fast-paced world of social media, TikTok has emerged as a powerhouse for brand exposure and product launches, particularly in the beauty industry. With influencer-led strategies and a ‘halo effect’ that extends across various channels, TikTok has become the go-to platform for businesses looking to make […]