How Hotels Became Fashion’s Most In-Demand Partner In the realm of luxury and style, hotels have emerged as unexpected but highly sought-after collaborators for fashion and beauty brands. What was once a simple exchange of branded bathrobes and keychains has evolved into a sophisticated partnership, where the worlds of hospitality and high fashion seamlessly blend […]
The Business of Beauty Haul of Fame: Show, Don’t Smell
The Business of Beauty Haul of Fame: Show, Don’t Smell In a world where online shopping reigns supreme, the way we experience products has undergone a dramatic shift. From clothing to gadgets, the digital realm has transformed the way we browse, choose, and ultimately purchase items. One industry that has been particularly impacted by this […]
Influencers to Beauty Brands: Stop Sending Us So Much Stuff!
In the vibrant landscape of beauty marketing, the relationship between brands and influencers is evolving. As beauty influencers and editorial professionals voice their frustration over the overwhelming quantity of promotional mailers received, brands are facing a critical juncture. The question is no longer just how to reach influencers, but how to do so in a […]