As we approach the end of 2024, the fashion landscape has undergone significant transformations, echoing broader societal changes and industry trends. Here’s a closer look at the pivotal stories that not only defined this year but are poised to shape the fashion agenda in 2025. 1. Chanel’s Leadership Shift The summer saw the departure of […]
Fashion Wakes Up to the ‘Silver Generation’ Opportunity
The landscape of the fashion industry is at a crossroads. Traditionally, brands have focused their marketing efforts on younger demographics, believing them to be the drivers of growth. However, a significant shift is underway. The BoF-McKinsey State of Fashion report for 2025 highlights the increasing influence of the ‘Silver Generation’—consumers aged 50 and over—who are […]
Birkenstock Results Beat on Resilient Demand, Forecasts Margin Recovery
Germany-based Birkenstock recently reported impressive fourth-quarter earnings, showcasing its ability to thrive amidst shifting consumer preferences and market challenges. With revenues reaching 455.8 million euros ($478.27 million), the brand defied analyst predictions, which had estimated revenues at around 439.2 million euros. This strong performance has significantly boosted investor confidence, resulting in a 7 percent increase […]
Why Fashion Isn’t Making Climate Progress and What Needs to Change
The fashion industry finds itself at a crossroads, confronted by the pressing need for sustainability amidst the stark realities of climate change. Yet, according to a recent survey conducted by the Business of Fashion (BoF) and McKinsey, sustainability concerns have slipped from the minds of fashion executives, no longer ranking among the top five risks […]
PVH Corp. Beats 3Q Revenue Estimates, Maintains Full-Year Guidance
PVH Corp., the parent company of renowned brands Calvin Klein and Tommy Hilfiger, has navigated a challenging landscape in its third quarter (3Q), posting revenue of $2.26 billion. While this reflects a 5% decline year-on-year, it nevertheless exceeds expectations of a 6% to 7% decrease. This slight outperformance gives investors a glimmer of hope amid […]
Textile Recycling: Big Opportunity or Risky Business?
In recent years, the fashion industry has faced increasing scrutiny due to its impact on the environment. Amidst this backdrop, Technip Energies, a French engineering giant, is making a significant pivot from its traditional operations, which have focused heavily on fossil-fuel infrastructure, to a promising new venture in textile recycling. With its recent launch of […]
The Rise of the Indigenous Model
In recent years, the fashion industry has witnessed a significant transformation, particularly in the representation of Indigenous models. This movement gained momentum primarily due to the emergence of Quannah ChasingHorse, a model whose journey began when she was discovered by a Calvin Klein scouting director while advocating for environmental protection. Initially focused on her native […]
Creating a Dialogue with Consumers Through Connected Products
In a pivotal moment for the fashion industry, Michele Casucci, founder and general manager of Certilogo, hosted a groundbreaking knowledge luncheon at BoF VOICES 2024 in Oxfordshire. As leaders from notable brands like Versace, Tommy Hilfiger, Nike, and H&M came together, the focus was on digital product passport technology (DPPs) — an avenue that not […]
Trump’s Impact on Fashion Takes Shape
Fashion executives are standing at a crossroads as they look ahead to the tumultuous landscape created by the recent U.S. elections and the re-election of Donald Trump. The uncertainties looming over the fashion industry are profound, particularly in the areas of trade, consumer sentiment, and diversity and inclusion initiatives. Tariff Implications: A Looming Challenge The […]
Where Fashion Is Finding Growth in Asia as China Stalls
As the global fashion landscape shifts, Asia emerges as a burgeoning market. Recent analyses reveal a pivotal evolving landscape within Asia’s fashion industry, particularly spotlighting a dramatic pivot from China to countries like India and Japan. The change signals new growth avenues for brands aiming to navigate current economic climates. China has long been a […]