Tag: authenticity in marketing

Why Athletes Are Beauty’s Real MVPs

Why Athletes Are Beauty’s Real MVPs In the ever-evolving world of beauty and cosmetics, a new trend has emerged that is disrupting the traditional norms of celebrity partnerships. Gen-Z sports stars like Angel Reese and Shai Gilgeous-Alexander are stepping into the spotlight as unlikely ambassadors for major cosmetics brands, connecting them to underserved communities in […]

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