Why Authentic Brands Group Is Playing the Long Game With Reebok Since acquiring Reebok, the iconic sneaker powerhouse, Authentic Brands Group has taken a different approach compared to its management of other brands. The brand management firm, known for its strategic acquisitions and management of major brands, has been unusually protective of Reebok, signaling a […]
Levi Strauss to Sell Dockers to Authentic Brands Group for $311 Million
Levi Strauss to Sell Dockers to Authentic Brands Group for $311 Million Levi Strauss & Co., the iconic denim retailer, has recently announced its decision to sell its Dockers brand to Authentic Brands Group for a staggering $311 million. This move comes as part of Levi’s strategic initiative to streamline its operations and concentrate on […]