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Tag: Audience Targeting

Brand Management Business Innovation Consumer Behavior Analysis Market Research Retail Sales Strategies
Aria Patel

Executive Memo | Selling to Consumers in Uncertain Times

Navigating Sales Strategies: Adapting to the Cautious Consumer Climate In the current landscape of persistent inflation and wavering consumer confidence, brands are encountering a pivotal obstacle in their path to success. The question on the minds of executives across industries is clear: how can they effectively sell to a more prudent, value-centric shopper while upholding […]

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