Nike Alum Maggie Gauger Is Athleta’s New CEO Athleta, the Gap Inc.-owned activewear brand, is set to welcome a new leader at its helm. Maggie Gauger, a seasoned professional and former Nike executive, will be stepping into the role of CEO. This announcement comes as Chris Blakeslee, who has been in the position for two […]
Palace Founder Lev Tanju Joins Fila
Palace Founder Lev Tanju Joins Fila Lev Tanju, the visionary founder behind the British streetwear phenomenon Palace Skateboards, is set to embark on a new chapter in his illustrious career. Fila, the iconic sportswear brand, has announced that Tanju will be joining forces with them as the creative director for their latest venture, the Fila+ […]
Nike Sues Lululemon Over Alleged Patent Infringements
Nike Sues Lululemon Over Alleged Patent Infringements Nike, the activewear giant, has taken legal action against Lululemon, the Canadian sportswear brand, in a recent development that has sent shockwaves through the athletic apparel industry. The lawsuit, filed on Monday, accuses Lululemon of infringing on Nike’s patents related to textile and other design elements in a […]
Nike Delays Launch for New Brand With Kim Kardashian’s Skims
Nike Faces Delay in Launch of New Brand Collaboration with Kim Kardashian’s Skims Nike, a powerhouse in the athletic apparel industry, has been making waves with its latest collaboration with Kim Kardashian’s Skims. The highly anticipated launch of the new brand, NikeSkims, has been met with excitement and buzz from fans and fashion enthusiasts alike. […]
Skims Named Underwear Partner of the NBA
Skims Named Underwear Partner of the NBA The National Basketball Association made a groundbreaking announcement on Monday as it unveiled a multi-year partnership with Skims, the renowned shapewear, intimates, and apparel label founded by none other than Kim Kardashian. This strategic collaboration marks a significant milestone for both the fashion and sports industries, paving the […]