The Executive Briefing: Why US Shoppers Are So Angry; Fashion’s Sports Obsession; An AI Bubble In today’s rapidly changing retail landscape, understanding consumer behavior is crucial for businesses looking to stay ahead. With US shoppers becoming increasingly frustrated and budget-conscious, the fashion industry is facing a new challenge. How can brands connect with a consumer […]
The Kicks You Wear: Did Nike Lose the Youth?
The Kicks You Wear: Did Nike Lose the Youth? Data from a new survey reveals a surprising shift in the realm of back-to-school fashion – Nike, the long-reigning champion of athletic footwear and apparel, seems to be facing a new challenge. For years, the iconic swoosh has been synonymous with youth culture, setting trends and […]
Adidas and Puma Bet on Running Shoes as Tariffs Loom
Adidas and Puma Bet on Running Shoes as Tariffs Loom Adidas and Puma, two iconic German sneaker brands, are gearing up for a strategic shift in their product focus. With the looming threat of tariffs and the increasing competition from smaller rivals like Hoka and On Holding AG, both companies are setting their sights on […]