In a decisive turn for the luxury fashion scene, Givenchy has officially announced Sarah Burton as its new creative director, marking a significant moment for both the brand and the designer. Burton, known for her innovative approach at Alexander McQueen, takes on the challenge of guiding Givenchy as it seeks to carve a distinct identity […]
Tommy Hilfiger Leans Into ‘Fashion-tainment’
Tommy Hilfiger has once again captured the spotlight with an innovative approach to showcasing its latest collection, known as “fashion-tainment.” This unique term reflects a blending of fashion and entertainment, epitomized by the brand’s recent show held on a decommissioned Staten Island ferry. With a finale from the iconic Wu-Tang Clan, this event was not […]
Walmart Makes Its Fashion Week Debut
America’s largest retailer, Walmart, recently stepped into the limelight of the fashion industry by hosting a pop-up shop in New York City. This event, held over the weekend, showcased its collaboration with renowned designer Brandon Maxwell and highlighted Walmart’s growing ambitions in the fashion space, particularly following recent promising sales figures in apparel. The pop-up […]
At New York Fashion Week, Sergio Hudson Means Business
NEW YORK—In the heart of the Garment District, Sergio Hudson prepares for his Spring 2025 fashion show. Surrounded by the hustle and bustle of seamstresses and tailors, Hudson feels the pressure of finalizing his collection. Amid the artistic chaos, fulfilling timely orders is crucial, but his focus is on a more pragmatic concern: sell-through rates. […]
Optimizing TikTok Strategies for Fashion, Luxury, and Beauty Brands
In a digital age where connection and engagement are paramount, TikTok has emerged as a game-changer for brands in the fashion, luxury, and beauty industries. With over one billion active users, the platform offers unprecedented opportunities for businesses to engage their audiences and drive sales through innovative marketing strategies. A recent analysis by the Business […]
Fashion Week Launches with a Political Statement
On the opening day of New York Fashion Week, the glamour of the runway took a compelling backseat as the fashion community rallied for political activism. The Council of Fashion Designers of America (CFDA), in collaboration with Vogue and the nonprofit organization I Am a Voter, orchestrated a non-partisan march titled “Fashion for Our Future.” […]
Asos Cedes Topshop to Denmark’s Bestseller for $178 Million
In a significant shift within the fashion retail sector, Asos Plc has inked a deal to transfer control of its once-iconic Topshop and Topman brands to Denmark’s Bestseller A/S. This agreement includes the formation of a joint venture with the Holch Povlsen family’s Heartland A/S, who will pay £135 million ($178 million) for a 75% […]