As Eileen Fisher celebrates its 40th anniversary, the brand stands as a significant figure in the fashion industry, championing a philosophy that prioritizes sustainability and ethical consumption. The journey of this American designer, often referred to as the “queen of slow fashion,” is particularly noteworthy in today’s fast-paced, trend-driven market. Fisher’s commitment to producing timeless […]
At the 2024 Zalando Partner Marketing Awards: Brands Unite With Zalando Best Practices to Optimise Their Retail Media Marketing Strategies
On September 25, Zalando Partner Marketing Services (ZMS) brought together the fashion industry’s key players at their fourth annual Partner Awards held in Berlin. This event highlighted innovative advertising strategies within Zalando’s e-commerce platform, which boasts a remarkable 560 million visits per month and a wide customer base of approximately 50 million across 25 European […]
Prada and Axiom Team Up on Space Suit for Moon Mission
In an exciting merger of luxury and innovation, Italian fashion powerhouse Prada has collaborated with Axiom Space, a pioneering space technology firm, to create a new spacesuit designed for NASA’s upcoming Artemis 3 mission. Scheduled for launch in 2026, this mission marks the first astronaut moon landing since the Apollo program concluded in 1972. The […]
Reformation Launches Jewellery Line Designed by Clare Waight Keller
In an exciting move that showcases both creativity and eco-consciousness, Reformation has introduced its inaugural jewellery collection. This line, crafted under the expert guidance of Clare Waight Keller, the former creative director for Givenchy, is now available for pre-order on the brand’s website. The collection includes a range of impactful pieces, such as earrings, bracelets, […]
The BoF Podcast | How Zac Posen is Reenergising Gap Inc.
Zac Posen’s return to the fashion industry as the creative director of Gap Inc. marks a significant shift not only for Posen himself but for the brands he aims to rejuvenate. Having previously established a successful name in the fashion world, Posen’s journey hit a pause when he closed his eponymous label in 2019. However, […]
How Brands Make the Most of Sample Sales
The landscape of fashion retail has notably transformed in recent years, and one of the most interesting shifts is the evolution of sample sales. Originally seen as discreet inventory clearances, these events have morphed into vibrant marketing opportunities for brands. By harnessing the power of social media, particularly platforms like TikTok, brands are now able […]
Old-School Magazines Are Brands’ New Favourite Marketing Tactic
In a world where social media dominates marketing channels, brands like Madhappy, Patta, and Bottega Veneta are rediscovering the power of print magazines to convey their stories and values. This shift comes as brands seek to cultivate deeper connections with their audiences, escaping the crowded and often superficial landscape of social media. For instance, Patta’s […]
Stüssy To Open a New Flagship in New York
The iconic California streetwear brand Stüssy is making a significant return to New York City, setting the stage for a promising revival in physical retail. The brand has secured an expansive 5,600 square-foot location at 50 Prince Street, previously occupied by the beloved bookstore McNally Jackson. This move is confirmed through work permits filed for […]
The Fashion-iest Place on Earth?
In the picturesque setting of Disneyland Paris, a notable event took place that cemented fashion’s entwined relationship with entertainment. On the last night of fashion month, the French brand Coperni hosted an extravagant runway show that exuberantly captured the essence of both worlds, introducing an entirely new narrative to the luxury fashion sector. This event […]
Wall Street Bets on $8.5 Billion Fashion Deal’s Fate in Trial
The fashion industry stands at a crossroads as Tapestry Inc.’s $8.5 billion merger with Capri Holdings Ltd. faces a critical review by US antitrust regulators. The stakes are high, not only for the companies involved but also for hedge funds and institutional investors heavily invested in the potential outcome. The merging of Tapestry’s brands, including […]