In a significant legal move, News Corp, the prominent media conglomerate behind prestigious publications such as The Wall Street Journal and the New York Post, has filed a lawsuit against the AI-powered search engine Perplexity. The lawsuit centers on allegations of copyright infringement, with claims that Perplexity has unlawfully utilized extensive portions of News Corp’s […]
Gucci Picks Florence for Next Cruise Show
Gucci has made a significant announcement, declaring that its upcoming Cruise 2026 collection will debut in Florence, Italy, on May 15, 2025. This choice of location is particularly meaningful, as it is the city where the iconic fashion house was established by Guccio Gucci in 1921. For a brand like Gucci, rich in history and […]
Moncler Stages Mega-Scale ‘Genius’ Event in Shanghai
Moncler, the renowned Italian skiwear brand, has set a new benchmark in luxury fashion with its impressive “The City of Genius” event held in Shanghai. Taking place inside a former shipyard in the dynamic heart of the city, the event showcased the latest from Moncler’s ongoing collaborations with a roster of celebrities and influential designers, […]
Eileen Fisher’s Mindful Growth Model
As Eileen Fisher celebrates its 40th anniversary, the brand stands as a significant figure in the fashion industry, championing a philosophy that prioritizes sustainability and ethical consumption. The journey of this American designer, often referred to as the “queen of slow fashion,” is particularly noteworthy in today’s fast-paced, trend-driven market. Fisher’s commitment to producing timeless […]
At the 2024 Zalando Partner Marketing Awards: Brands Unite With Zalando Best Practices to Optimise Their Retail Media Marketing Strategies
On September 25, Zalando Partner Marketing Services (ZMS) brought together the fashion industry’s key players at their fourth annual Partner Awards held in Berlin. This event highlighted innovative advertising strategies within Zalando’s e-commerce platform, which boasts a remarkable 560 million visits per month and a wide customer base of approximately 50 million across 25 European […]
Prada and Axiom Team Up on Space Suit for Moon Mission
In an exciting merger of luxury and innovation, Italian fashion powerhouse Prada has collaborated with Axiom Space, a pioneering space technology firm, to create a new spacesuit designed for NASA’s upcoming Artemis 3 mission. Scheduled for launch in 2026, this mission marks the first astronaut moon landing since the Apollo program concluded in 1972. The […]
Reformation Launches Jewellery Line Designed by Clare Waight Keller
In an exciting move that showcases both creativity and eco-consciousness, Reformation has introduced its inaugural jewellery collection. This line, crafted under the expert guidance of Clare Waight Keller, the former creative director for Givenchy, is now available for pre-order on the brand’s website. The collection includes a range of impactful pieces, such as earrings, bracelets, […]
The BoF Podcast | How Zac Posen is Reenergising Gap Inc.
Zac Posen’s return to the fashion industry as the creative director of Gap Inc. marks a significant shift not only for Posen himself but for the brands he aims to rejuvenate. Having previously established a successful name in the fashion world, Posen’s journey hit a pause when he closed his eponymous label in 2019. However, […]
How Brands Make the Most of Sample Sales
The landscape of fashion retail has notably transformed in recent years, and one of the most interesting shifts is the evolution of sample sales. Originally seen as discreet inventory clearances, these events have morphed into vibrant marketing opportunities for brands. By harnessing the power of social media, particularly platforms like TikTok, brands are now able […]
Old-School Magazines Are Brands’ New Favourite Marketing Tactic
In a world where social media dominates marketing channels, brands like Madhappy, Patta, and Bottega Veneta are rediscovering the power of print magazines to convey their stories and values. This shift comes as brands seek to cultivate deeper connections with their audiences, escaping the crowded and often superficial landscape of social media. For instance, Patta’s […]