Adidas Extends Contract with Basketball Phenom Anthony Edwards, CEO Confirms In the realm of sports endorsements, securing a deal with a rising star can significantly impact a brand’s trajectory. This rings especially true for Adidas, as they recently announced the extension of their partnership with basketball sensation Anthony Edwards. The confirmation came directly from the […]
The Ye and Adidas Conflict, Explained
The Ye and Adidas Conflict, Explained The partnership between Adidas and the enigmatic artist known as Ye, formerly Kanye West, has been a lucrative one for the sportswear giant. The collaboration birthed the immensely popular Yeezy line, which has become a staple in sneaker culture and beyond. However, recent developments have cast a shadow over […]