The Debrief | Are Viral Microtrends Losing Their Cool? In the fast-paced world of fashion and retail, trends come and go at an unprecedented rate. From the infamous ‘Tomato Girl’ to the concept of ‘Quiet Luxury,’ viral microtrends have long held the spotlight, influencing consumer behavior and shaping industry strategies. However, as we navigate through […]
Puig Posts 8% Rise in First Quarter Sales
Puig’s Fragrance and Fashion Divisions Drive Growth Despite Makeup Business Losses Puig, the renowned Spanish conglomerate, has recently reported an impressive 8% increase in sales during the first quarter of 2025. This growth comes on the heels of a challenging period for the company, marked by losses in its makeup business. However, Puig managed to […]
L’Oréal Sales Rise Despite Challenging US Market
L’Oréal Sales Rise Despite Challenging US Market In the competitive world of beauty and cosmetics, L’Oréal has once again proven its resilience and strength. Despite facing challenges in the US market, the French conglomerate reported a significant sales growth of nearly 4 percent. This achievement is particularly noteworthy considering the current economic climate and the […]
The Beauty and Fashion Brands That Won Coachella 2025
The Beauty and Fashion Brands That Won Coachella 2025 Coachella, the annual music and arts festival in California, is not only a celebration of music but also a runway for the latest beauty and fashion trends. In 2025, two buzzy brands emerged as the frontrunners, capturing the hearts of attendees and dominating social media conversations: […]
LVMH Perfumes and Cosmetics Revenue Declines 1%
LVMH Perfumes and Cosmetics Revenue Declines 1% In the ever-competitive world of luxury goods, even the giants can face challenges. Recently, LVMH, the renowned luxury conglomerate, experienced a slight dip in its Perfumes and Cosmetics division revenue. In 2025, the beauty arm of the company saw a 1% decline in revenue, a surprising turn of […]
Glossier Needs More Than ‘You’ to Grow
Glossier Needs More Than ‘You’ to Grow Glossier, the 11-year-old beauty brand that has taken the industry by storm, is no stranger to success. With its latest addition of the fragrance Fleur to its already impressive lineup, Glossier continues to solidify its position as a frontrunner in the beauty market. However, as the brand looks […]
The Business of Beauty Haul of Fame: Show, Don’t Smell
The Business of Beauty Haul of Fame: Show, Don’t Smell In a world where online shopping reigns supreme, the way we experience products has undergone a dramatic shift. From clothing to gadgets, the digital realm has transformed the way we browse, choose, and ultimately purchase items. One industry that has been particularly impacted by this […]
Givaudan Tops 2024 Forecasts With Strong Sales Growth Across Markets
Givaudan Surpasses Expectations with Strong Sales Growth Across Fragrance and Taste Segments Givaudan, the renowned Swiss manufacturer of fragrances and flavors, has recently made waves in the market by exceeding expectations with its robust annual results. The company’s stellar performance can be attributed to its impressive sales growth in both the fragrance and taste segments, […]
How to Keep the Gen-Z Fragrance Boom Going
How to Keep the Gen-Z Fragrance Boom Going The fragrance industry has been a beacon of light amid the recent slowdown in beauty sales. Despite the challenges faced by the beauty sector, fragrances have continued to captivate consumers, particularly those in the Gen-Z demographic. This generation, born between the mid-1990s and early 2010s, is known […]
The Best of BoF 2024: Fragrance Defies the Beauty Slowdown
In a year marked by stagnation in luxury fashion and a slackening pace in beauty sales, the fragrance sector emerged as the fastest-growing category within the beauty industry in 2024. Despite challenges elsewhere, fragrance offers a compelling case study in innovation and investment that will shape future trends. Several high-profile brands, including Bottega Veneta and […]