How to Keep the Gen-Z Fragrance Boom Going The fragrance industry has been a beacon of light amid the recent slowdown in beauty sales. Despite the challenges faced by the beauty sector, fragrances have continued to captivate consumers, particularly those in the Gen-Z demographic. This generation, born between the mid-1990s and early 2010s, is known […]
The Best of BoF 2024: Fragrance Defies the Beauty Slowdown
In a year marked by stagnation in luxury fashion and a slackening pace in beauty sales, the fragrance sector emerged as the fastest-growing category within the beauty industry in 2024. Despite challenges elsewhere, fragrance offers a compelling case study in innovation and investment that will shape future trends. Several high-profile brands, including Bottega Veneta and […]
Fashion Wakes Up to the ‘Silver Generation’ Opportunity
The landscape of the fashion industry is at a crossroads. Traditionally, brands have focused their marketing efforts on younger demographics, believing them to be the drivers of growth. However, a significant shift is underway. The BoF-McKinsey State of Fashion report for 2025 highlights the increasing influence of the ‘Silver Generation’—consumers aged 50 and over—who are […]
The Workplace Politics of Holiday Party Dressing
As the holiday season approaches, many professionals are preparing for annual office parties—a hallmark of corporate culture. However, in today’s post-pandemic environment, the stakes are higher and the dynamics of workplace dressing have transformed significantly. With fewer opportunities to socialize face-to-face, the emphasis on making a lasting impression has intensified, complicating what is already a […]
Donald Trump Launches $199 Fragrance
In a move that combines branding and personal image, Donald Trump recently unveiled his latest merchandise venture: a fragrance line named “Fight Fight Fight.” Announced on December 8 via his social media platform Truth Social, the new men’s cologne and women’s perfume follow in the footsteps of his previous merch offerings, including sneakers and watches. […]
Coty Wins Swarovski Beauty License
In a significant strategic move, Coty Inc. has secured a long-term licensing agreement with Swarovski, the renowned Austrian crystal maker celebrated for its shimmering jewelry and artful home decor. This partnership marks Coty’s latest addition to its growing portfolio of fragrance licenses, which already includes established brands such as Hugo Boss, Tiffany & Co., and […]
Where Fashion Is Finding Growth in Asia as China Stalls
As the global fashion landscape shifts, Asia emerges as a burgeoning market. Recent analyses reveal a pivotal evolving landscape within Asia’s fashion industry, particularly spotlighting a dramatic pivot from China to countries like India and Japan. The change signals new growth avenues for brands aiming to navigate current economic climates. China has long been a […]
Anna Sui Launches New Fragrances for Brand’s 25th Anniversary
In a celebration of creativity and craftsmanship, renowned fashion designer Anna Sui has launched “Wild Wonder,” a collection of five fresh fragrances marking 25 years in the fragrance industry. This collection takes inspiration from the rose, a flower rich in symbolism and allure, and presents it in various captivating interpretations. The fragrances include the spicy […]