Make America Smell Like Cowboys Again: The Boom of Leathery Fragrances In recent years, there has been a noticeable shift in the world of fragrances. The Western trend, with all its rugged charm and cowboy charisma, has made a significant comeback. This resurgence has not only influenced fashion and lifestyle choices but has also left […]
How Layering Transformed the Fragrance Market
How Layering Transformed the Fragrance Market In the world of beauty and personal care, fragrances have always held a special place. From the iconic Chanel No. 5 to the more recent innovative scents from Kayali, the fragrance market has seen a significant shift in recent years. One of the most notable trends that have taken […]
Coty Announces Strategic Review, Pivot to Fragrance
Coty Announces Strategic Review, Pivot to Fragrance Cosmetics giant Coty, the powerhouse behind renowned brands such as Covergirl, Kylie Cosmetics, and Max Factor, is making waves in the beauty industry once again. The company has recently unveiled its plans to conduct a comprehensive strategic review of its consumer beauty business. This strategic move is indicative […]
Dior Bets on Men’s Grooming With Sauvage London Pop-Up
Dior Bets on Men’s Grooming With Sauvage London Pop-Up Dior, the renowned beauty and fashion powerhouse under the LVMH umbrella, is making bold moves in the realm of men’s grooming. Leveraging the incredible success of its Sauvage fragrance line, which has secured the top spot as the number one men’s fragrance globally, Dior is setting […]
Bath & Body Works’ Plan to Restore Its Shine
Bath & Body Works’ Strategy to Regain Its Fragrance Authority in the US Bath & Body Works, a beloved mall staple known for its wide array of body care products and fragrances, is gearing up for a resurgence under the leadership of its new CEO. With a strategic focus on fine scents and revamped distribution […]
Eredi Zucca Launches Fragrance, Plots Global Expansion
Eredi Zucca Launches Fragrance, Plots Global Expansion The fragrance industry has long been a beacon of allure, captivating consumers across diverse demographics. In a strategic move to capitalize on this trend, Eredi Zucca, the renowned Milanese grooming line, has unveiled its latest masterpiece – a luxurious fragrance collection that is set to disrupt the market. […]
BoF LIVE | Decoding Dubai Fashion Consumer Insights
BoF LIVE | Decoding Dubai Fashion Consumer Insights The dynamic and ever-evolving landscape of the fashion industry has its eyes set on Dubai as the next hotspot for consumer insights and trends. In the upcoming BoF LIVE event, a panel of market-leading executives and experts from Chalhoub Group, Dubai Design District, and BoF Insights will […]
What Comes After the Fragrance Boom
Navigating the Changing Tides: The Evolution of the Perfume Industry In recent years, the fragrance sector has experienced a remarkable boom, with a myriad of new scents hitting the market and captivating consumers worldwide. However, as with any trend, the fervor surrounding perfumes is showing signs of waning. This shift in consumer sentiment has prompted […]
The Fragrance Market’s Squeezed Middle
The Fragrance Market’s Squeezed Middle The fragrance industry has long been a lucrative market, enticing consumers with an array of scents that promise to captivate the senses. However, recent trends have shown a shift in consumer preferences that is squeezing the once-thriving middle ground of the fragrance market. While the fragrance market as a whole […]
The BoF Podcast | Yasmin Sewell: Intuition Can be a Superpower in Business
Intuition as a Superpower: Yasmin Sewell’s Journey into the Fragrance Business In the fast-paced world of fashion and beauty, intuition can often be overlooked in favor of hard data and market trends. However, for Yasmin Sewell, a seasoned veteran in the fashion industry, intuition has proven to be a powerful tool in her entrepreneurial journey. […]