Tag: #Amazon #AI #Ecommerce #ShoppingAssistant #Rufus

Rufus: Amazon's AI Shopping Assistant Goes Global

Amazon has recently announced the expansion of its AI-driven shopping assistant, Rufus, into new international markets across Europe and the Americas. Initially launched in the United States earlier this year, Rufus is designed to enhance the user experience by providing intuitive support for product searches, personalized recommendations, and detailed comparisons. This move represents a strategic […]

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